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FINAL QUIZ
FINAL QUIZ
30 terms
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Practice quiz
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Questions
30
Answers
1
Do countries of the EU trade more within the EU or ouside of the EU (on average)?
within the EU
outside of the EU
2
Which startegy is favoured by the companies with low degree of transferability of cross-bother competitive advantage ?
adaptation
standartization
3
Which activities - across the value chain - have higher centralisation potential?
upstream
downstream
4
Strategic group is a group of companies operating within an industry where the firms compete...
(Multiple)
using similar market-relatedstrategies
for the different group of customers (segment)
for the same group of customers (segment)
using unique market-related strategies
5
The first task of a marketer doing Global Market Opportunity Assessment is to
calculate the market potential
take the Global Marketing Management course at RSB
analyze organizational readiness to internationalize
find intermediaries in the host market
6
What belongs to the intangible resources of the firm?
(Multiple)
physical resources
brand
technological resources
human resources
7
Which international pricing strategy provides high margins, but low market share?
penetration pricing
skimming
market pricing
we don't know exactly, but definitely not any of the three above
8
Which startegy is favoured by the companies
striving for the economies of scale in R&D, production and marketing?
standartization
adaptation
9
Which products require more intensive distribution network: low-priced high-turnover products or prestigious products?
low-priced high-turnover products
prestigious products
10
Which elements of the product offer higher possibilities for standartisation?
core features
support services
11
Which stages does the PLC consist of?
Growth, Maturity, Stagnation, Expiration
Introduction, Growth, Maturity, Stagnation
Innovation, Growth, Maturity, Expiration
Introduction, Growth, Maturity, Decline
12
Globalization of markets is
a factor leading to the stronger need of localisation
economic integration and growing interdependency of countries worldwide
the sum of exports and imports for a certain country
tendency of companies to increase international dimension of their business
13
By when are you supposed to submit the final course assignment (at the latest)?
25 April, 2023
5 April, 2023
this is not defined yet
20 April , 2023
14
What can you do to minimise the price escalation in the foreign market?
(Multiple)
Increase the export price from the factory
Establish local production.
Increase the number of links in the distribution process
Press channel members to accept lower profit margins
15
Which channels are longer: consumer product or industrial product channels?
industrial product cannels
consumer product channels
16
What are the
two major components
building the concept of competitive advantage?
price
distribution channels
relative costs
perceived value
17
Which startegy is favoured by the companies facing
convergence of tastes and consumer needs
?
adaptation
standartization
18
GLOBAL MARKETING is about
(Multiple)
something we discussed in this course, but we don't know what exactly
coordinating marketing activities across the borders
always standardizing marketing mix, independent of local conditions
finding and satisfying global customer needs better than the competition
19
Which one of these four statements characterises the
differentiation startegy
?
High volume approach
Target average customers for mass market
Key functional areas are manufacturing, services and logistics
High margin approach
20
Which one is right about France (according to Hofstede's cultural dimensions)?
low individualism
high uncertainty avoidance
low power distance
polichrom time orientation
21
What is NOT an industrial force, according to Porter 5 forces model?
power of buyers
power of competitors
powers of substitutes
power of distributors
22
Which trems of commerce would impose the least risk on the exporter?
EXW (exworks)
All expose the exporter to the same amount of risk
FOB (free on board)
CIF (cost insurance freight)
23
Which startegy is favoured by the companies
with fragmented, decentralised management
?
standartization
adaptation
24
Which type of legal system does France belong to?
Civil Law
Common Law
25
Which startegy is favoured by the companies
facing global competition
?
standartization
adaptation
26
Which startegy is favoured by the companies which
competitors adapt their marketing concepts
?
adaptation
standartization
27
Which one is NOT the driver for globalisation?
Worldwide communication
Persisting cultural differences
Removal of trade barriers (deregulation)
Standartisation of worldwide technology
28
What are the
two main approaches
to the timing of the market entry?
ocean approach
whirlpool approach
shower approach
waterfall approach
29
The globalisation is a new phenomenon and it started in the beginning of the XXI century
True
False
30
Which questions should one ask to define the product potential in the international market?
(Multiple)
How should the promotional activities be organised?
Where do people purchase the product or service?
Who uses the product or service?
Who initiates purchasing?
