Unit 1 Quiz

1.04 How are demographics used in sports marketing?

1.04 What is product service management for sports/entertainment marketing?

1.01 Which of the following is not recreation

Which is not a form of Advertising:

1.05 Which of the following is one of the main features of a sport product:

1.02 What are businesses that pay to associate their names with a sporting event called?

1.06 The basis for the licensing process is

How do sports marketers “sell” their team?

1.03 What is Event Marketing:

1.02 What is the process of planning and executing sports ideas, goods and services?

1.05 Which is an example of a celebrity endorsing an event simply by being associated with it?

What is Merchandising?

1.07 The relationship between a sponsor and a sport/event entity is often described as a

1.02 Which of the following involves unorganized participants?

1.04 What is the biggest part of branding for a sports team?

1.01 Are all athletic events paid for

1.06 The main benefit of being a licensor is

1.05 What is a celebrity who is paid to use a product and discuss its effectiveness giving?

1.10 Brand recognition is only effective when there is no logo

1.06 If an endorsement features a celebrity wearing a watch, then the celebrity must be

1.05 Why does Sarah go to the gym to maintain a healthy lifestyle and catch up with friends?

1.03 What is Entertainment Marketing:

1.10 Logos have to be:

1.05 One of the features of sports events such as football games is that they are:

1.01 A unique characteristic of the sport industry is that it seeks to attract markets that…

1.05 What is a benefit that is implied but not clearly stated?

1.05 A reason that large businesses purchase naming rights to a new facility is for:

1.07 Proper exploitation of sport/event sponsorships encourages

1.01 Are health clubs considered part of sport segments

1.02 What is an example of a private event?

1.04 How are sports and events a combo of goods and services?

1.04 Will inconsistency cause a team or entertainer to lose money and fans over time?

1.06 Which of the following is true about using celebrity sport figures to endorse products:

1.03 What is Sports Marketing:

1.04 How can poor branding ruin an organization?

1.06 The fee a licensee pays up front to use trademarked property is called a(n)

1.01 What is usually is a characteristic of the sport/event industry

1.01 Which of the following is bad for marketing

1.02 Which of the following is not a perishable item:

1.02 Athletes, spectators, and a facility are all a part of a:

1.02 Sporting goods can be defined as:

1.04 How does perishability affect sports and entertainment marketing?

1.06 What must a celebrity endorsement always reflect?

1.06A reason companies consider the benefits before hiring a celebrity endorser is because it's

1.02 What is an example of an intangible product?

1.05 Many fans attending a sporting event are motivated by the game's __________ value.

1,06 Which of the following is an example of branded merchandise:

1.02 What is designing or developing a live themed activity, occasion, display or event?

1.04 Why is brand loyalty an important part of branding?

1.01 Which of the following is not a professional team

If terms of the sponsorship proposal are not acceptable, a business may try to __________ them.

1.05 A sports spa and gym is an example of a

1.04 How does a team use target markets?

1.02 Which of the following effects of sports marketing benefits society?

1.06 What are royalties?

1.01 Core benefits to customers who purchase sport products include entertainment, health, and

1.05 Which of these is not a buying motive

1.01 What is not Sports/entertainment marketing

Which is not an example of Sales promotion:

1.06 What might a sports organization offer a business to encourage them to sponsor an event

1.01 Collegiate athletes are paid as much as professional