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Product design, branding, promotion Flashcards | StudBud
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Product design, branding, promotion
Product design, branding, promotion
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Answers
1
2 examples of unethical suppliers, those
that are highly profitable
using child labour
paying a living wage
depleting natural resources
2
Paying a sports star or celebrity to promote your product
censorship
billboards
sponsorship
above-the-line promotion
3
Product design includes cost of manufacture , aesthetics and
ease of use
looks
fiction
function
4
Promotion that uses the media
under-the-line
above-the-line
over-the-line
below-the line
5
Which one of the following is below- the-line promotion ?
cinema advert
radio commercial
in-store posters
TV advert
6
Ergonomic design is about being
Easy to use and comfortable
durable and efficient
7
A social trend affect branding and promotion
newspaper reading
billboards
viral marketing
TV adverts
8
point-of-sale
any point where a customer buys a product
where trolleys are returned
9
2 ways to design more eco-friendly products
colour them green
make them disposable
make them smaller and lighter
make them recyclable
10
Is this advert informative or persuasive ?
informative
persuasive
11
Product design mix includes cost, function and
aesthetics
athletics
arthritics
anaesthetics
12
Branding helps to d............ a product
differentiate
decrease
destroy
determine
13
What is a BOGOF promotion ?
sale on garden peat fertiliser
buy one get one free
buy three get one free
50% off
14
Aesthetic appeal includes
refund policy
price
appearance
smell
15
Which type of branding ?
company branding
product branding
16
Which is a generic brand ?
only has the name of the category
has its own product name
17
2 social trends affecting product design
increasing packaging
using non-renewable resources
using recyclable materials
reducing packaging
18
How does a strong brand affect price elasticity ?
It increases it
It reduces it
19
2 issues relating to ethical sourcing of materials
global suppliers
fair-trade suppliers
environmentally-friendly suppliers
profitable suppliers
20
Public relations (PR) tries to
improve the image of the business
persuade people to buy specific products
21
Which type of branding ?
product branding
emotional branding
22
Which is more important for a luxury car : cost or aesthetics ?
aesthetics
cost
23
Point-of-sale merchandising includes
displays in store
billboards on motorway
24
Branding A... V....
adds value
always varies
25
What are consumer durables ?
products used once
products used repeatedly over time
