Marketing Concepts Review

Question 1

Testing two variations of a piece of content or a campaign to determine which would create higher customer interest.

Accepted Answer

A/B Testing

Question 2

A Sales Qualified Lead starts as a Marketing Qualified Lead.

Accepted Answer

True

Question 3

This is an exercise you consistently go through to make sure your company’s website is visible to search engines.

Accepted Answer

SEO

Question 4

Marketing and Sales teams can gain the most actionable insights from customer data analysis.

Accepted Answer

False

Question 5

CTM&#x27;s approach to prospecting is best described as:

Accepted Answer

Passive

Question 6

The process of categorizing customers based on shared characteristics, such as age, gender, income, and location.

Accepted Answer

Market Segmentation

Question 7

This is a lead that has shown interest in your company after a marketing campaign, webinar, or trade show presence.

Accepted Answer

MQL

Question 8

Quantifiable metrics used to gauge performance against your strategic goals.

Accepted Answer

KPIs

Question 9

Metric used to measure the number of people who viewed a particular link on your site and clicked on that link.

Accepted Answer

Click Through Rate

Questions 9