MKTG 430 Final Exam Review

On which keyword should we place the highest bid price for a local kayaking club?

What is a characteristic of a mobile-friendly site?

There should be a relationship between the _______ and the keyword term bid on in the campaign.

Swipe and tap on product images, then navigate to the product page—which Facebook ad format?

Broad match may not be cost effective, as the ad may show in response to irrelevant searches.

Which of the following has the potential to cause SEO problems?

In Google Ads, keywords can be clustered into groups known as what?

____ is the process of getting listed on search engines so consumers can find a company online.

In a graphical flow chart, the homepage is called the __; the second-level pages are called __.

Which of the following is NOT an overall objective associated with the Facebook ads?

Google spreads the details of its search algorithm after a major update by

Which of the following is a special requirement for ecommerce site effectiveness?

If our email recipients are no longer opening emails and engaging, what should we do?

Occurs when an email address is bad or truly undeliverable.

If objective=increasing sales 15% this year, then monthly revenue=our _____?

From what show did the name for email spam originate?

A website will rank on the SERP if you fill the website with as many keywords as you can.

To see a layout of what the homepage will look like for a new website, what should we create?

Which of the following is NOT a characteristic of PPC?

______ is the process of using emails to obtain a consumer’s personal information.

When the mobile website is designed first (bottom-up approach), what does it help maintain?

Search setting that is the opposite of what is desired; used to avoid unwanted clicks.

Which element is NOT shown in a text search ad?

All of the user’s interactions with the brand on all touchpoints on a website is what?

Emails to users who want to hear from you will generate a higher response rate.

Responsive design is a site design in which a different site is created for each user device.

SEO and search engine rankings are the two basic aspects of search engine marketing.

Website page loading time plays no part in whether a customer converts.

_____is the process of developing customer relationships through email messages.

The type of metric used should determine one’s objectives.

______________ means using a local search term in a search query.

In order to index information, search engines use________, which crawl websites.

Occurs when an email could not be delivered at that time, perhaps due to a system problem.

Filling website with duplicate content to maximize keywords for search rankings. Which tactic?

When running Google Ads, Ad Rank depends on which of the following?

A marketer knows a website is working if it is

What is one reason for Google’s strict guidelines for ranking in search results?

_____ are Bluetooth devices in a retail location that send signals to mobile devices.

Home > Training Certifications > Social Media Training is what website navigation aid?

To see if a website aligns with customer expectations, what should you use?

Websites play two key roles: providing information and _____________.

An email that is a relationship mailing is exempt from the provisions of the CAN-SPAM Act.

Email marketing is about sending the highest amount of messages, regardless of the recipients.

_____ is a software feature that lets GPS or RFID set an area defined by a virtual perimeter.

What is a practice where irrelevant comments are put on a website to generate a link?