NEW SEM CH 5

Research has shown that the quality of a TV ad is directly connected with how memorable the ad is to viewers

Price Points

Data collected from viewers who tweet about a show are generally representative of all the viewers

Even data-driven decisions must be balanced with common sense and ethics

The process involving the use of powerful computers to "dig up" data and organize it into usable information needed

A ____________ shows how often each numerical value, response, item or range of numbers in a set of data occurs

Collecting and sorting data

Ethical research

Once people agree to participate in market research, companies can use the data those people provide in any way

set of procedures and methods used to collect analyze distribute & sort information needed to make decisions

The first step in the marketing research process is

Decision making for most companies is based on

To interpert data, marketers must have the knowledge to see patterns and understand what those patterns mean

Marketing information collected from customers can be used by businesses to help make needed improvements

Statistics gathered through valid research is called