Intro to Sports Mgmt & Mktg Winter 2022

The purpose of a salary cap is to

The position with the overall responsibility for all decisions within the Athletics Dept is the

An example of a "Free Market Structure" sport is

Leagues have different types of ownership structures. When a single group owns the league incl. all of its teams example

What is an example of a decision that is discussed during Collective Bargaining Agreement mtg?

A Rookie's Salary can depend on where they are placed during the draft

The global multi-sport organization that organizes the summer, winter and youth Olympic games is the

The use of large quantities of data 2 inform the decisions by sports teams about players both on/off field is referred

The book identifies 12 major stakeholders groups in the sport business ecosystem. Two are

The main governing body of intercollegiate athletics is the

At the conclusion of an event a sponsor attempts to assess to what degree it accomplished its objectives. This is called

Typically, the first step in managing a large sport event is to

Guaranteed salary proportion is a key element for an NFL player to negotiate in their contract.

Which of the following are the roles of an athlete agent?

2 divisions dedicated mgmt teams that work within their own areas but must be cooperative.

Which of the following is NOT likely a benefit to an athlete of an endorsement deal?

The key asset in the professional sports business

Managing a professional sport biz can be more difficult bcuz their outcomes are publicized & 2nd guessed its example of

The process of undertaking activities to enhance and service a sponsorship once a deal has been agreed to and signed is

When a sport organization is deciding which groups it should focus mktg efforts on it is engaging in what mkt activity?

When a team's payroll exceeds the league's soft salary cap, the team is usually required to

A college tennis team recently added online purchasing for fans to buy tix. This is an example of which of the 4P

Sponsorships are intended 2 achieve a desired outcome from target mkt. What are the mkt steps lead to desired outcome?

Sponsors often have to pay an additional premium to have exclusivity of a certain category?

The 4Ps of Marketing includes:

The Big Ten, ACC, Pac 12, and the Ivy League are all examples of

Preparing for possible bad weather and having a Plan B refers to which aspect of sport event planning?

Which of the following is an example of Marketing through Sport and not an example of Marketing of Sport?

In other parts of the word teams exchange $$ to buy/sell contracts of players. This act is commonly known: Transfer Fee.

Example of the Sports Side of a sporting organization is CEO.

A sports league sets hard salary cap limiting the amt of $$ each team can spend on player salaries is an example of