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MKT 422 Welcome Flashcards | StudBud
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MKT 422 Welcome
MKT 422 Welcome
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Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
What is the most popular platform for online advertising?
Google Adwords (now Google Ads)
Twitter Ads Account
Spotify Ad Studio
Facebook Ads Manager
2
What does IMC stand for in this class?
International Mobile Codes
Internet Mathematics Competition
Important Marketing Concepts
Integrated Marketing Communication
3
What could be a concern with using celebrities as endorsers of products and brands?
future risk to the advertiser
all of the above
over-exposure
overshadow the product
4
What is the most recognized brand paired with its slogan?
McDonalds: I'm lovin' it.
Nike: Just do it.
Home Depot: Move saving. More doing.
Bounty: The Quicker Picker Upper
5
What country spends the most money on luxury goods?
Japan
Singapore
U.K.
U.S.A.
6
Drones are growing in popularity. Is there a Drone Racing League where people race drones for sport?
No
Yes
7
When someone says the word "Kool-Aid" and the first thing you think of is the Kool-Aid mascot, this is a...
brand symbol
cultural symbol
competitor
product class
8
The top 3 fastest viral videos to reach 100 million streams on YouTube were:
K-pop music videos
Clips from TV shows
Super Bowl commercials
Memes
9
Fed Ex has what symbol hidden in its logo?
Truck
Kiss
Arrow
Smile
10
Which brand had the MOST product placement in the Netflix series Stranger Things 3?
Burger King
Adidas
Coca Cola
Chevrolet
11
What day do more Americans call out sick from work than any other day of the year?
Day after the Super Bowl
Day after New Years
Day after Halloween
Day after the 4th of July
12
The 4 P's of Marketing are Product, Price, Place, and ...
Presentation
Pine, Pratt, Pitt, Poehler
Promotion
Personality
13
What is the most expensive word (based on cost per click) to advertise on Google?
Loan
Insurance
Mortgage
Degree
14
What Super Bowl commercial from 1984 was the first "artsy" one that made SB commercials what they are today?
IBM
Microsoft
Apple
Kodak
15
What is the best selling game for Nintendo?
Super Mario Bros.
Wii Sports
Pokemon
Mario Kart
16
What brand has the most followers on Instagram?
Adidas
Nike
Victoria's Secret
MAC Cosmetics
17
What shoe company had one of the biggest IPOs in the U.S.?
Nike (NKO on NYSE)
Crocs (CROX on NASDAQ)
Skechers (SKX on NYSE)
Adidas (ADS on Deutsche Börse)
18
What is an example of OOH advertising?
TV commercials
You Tube ads shown before a video
Arena & stadiums digital ads
Taxi poster or wrapped vehicle
19
What industry spent the most amount of advertising last year?
Automotive
Retail stores
Pharmaceuticals/healthcare
Telecoms (e.g., cell phones)
