IDC4U Unit 1

Convergence and cross-promotion help to develop product synergy.

Before identifying target markets to promote their products, this strategy was more common.

You are a target market if an organization has selected you as the focus of its marketing plan.

Sporting events and entertainment venues economically impact areas in which they operate.

The product design, name, and package has little influence on the success of that product.

____ is money left for an individual to spend after necessary expenses are paid.

In America organized sports and entertainment used to be pastimes just for wealthy consumers

Which of the following protects property ownership and intellectual property rights?

Which of the following is a type of business ownership?

To be profitable, businesses must focus their efforts on the customers’ needs and wants.

This type of decision involves how the goods or services are communicated to the consumer.

Marketers rely on the GDP figures to plan their yearly budgets.

Sporting event produces less revenue from merchandising/royalties as an entertainment event.

If you have consumer loyalty (sports), you make a point to watch the competition

The difference between sports and entertainment is found in consumer loyalty, product, and ___.

The sports and entertainment industries are not two of the most profitable in the US.

Public transportation helped advance sports and entertainment.

Organizations spend lots of time and money to learn about this.

The combined action that occurs when products owned by one promote the growth of others

Any celebrity can endorse any product regardless of the audience and it will sell well

Which of the following is part of the marketing process?

A ____ is the legal protection of a creator’s intellectual property or product.

Companies can earn additional revenue by using core and ancillary products as promotional tools

The ____ product, or main product, includes the sports event, movie, stage show, or book.

____ is any form of communication used to persuade people to buy products.

The economics of marketing sports and entertainment have a great impact globally and locally.

The study of choices/decisions that affect making, distributing, and using goods and services.