SEM 2 Review #2

Taco Bell offered to name the pregame show "The Taco Bell Pregame Report." What is this?

When assessing risks, you should get input from all levels of management and what other group?

When a manufacturer decides to sell in other countries, which situation should be considered?

What part of a marketing-research report would be mentioned briefly in an oral presentation?

When picking a target market the MOST useful market segments are those that are measurable and?

Which is a factor that businesses often consider when conducting a market analysis?

When a league blocks the broadcast of a certain game in a territory, it is known as which this?

Which is an example of range?

The marketing strategy of a marketing plan should include which component?

One way that a business can learn about activities of its competitors is by performing this?

Variable cost $3, Total fixed costs $288,000. Product sells $6. What is the break even point?

What do researchers often use to summarize and interpret vast amounts of numeric information?

Setting ticket prices based on potential customers ability to pay is what pricing strategy?

At a 5k run a Duck Donuts sign is posted at the registration desk for donuts for the runners.

Zaxby's estimates an increase in product demand over a certain time frame.

A shoe company runs a TV commercial about an Olympic track star for winning 2 gold medals.

Concession stands, licensed merchandise, & luxury seats are usually available at which event?

A challenge for U.S. companies when developing a plan to sell movies in foreign countries?

What do businesses often take into consideration when forecasting sales for marketing plans?

Businesses often collect marketing information from customers in order to learn how to do what?

Which situation might a business decide to increase the % of net sales allocated to its budget?

What insurance do event organizers buy to cover ticket, sponsorship refunds, & vendor payments?

By doing a competitive analysis, businesses are able to determine if they have which attribute?

$2.5 million sales in 1 year with 5% increase. Company allows 10% for promotion how much is it?

What trade barriers limit a manufacturer's ability to export products to foreign countries?

When the cost of implementing a marketing plan is much greater than the financial benefits?

Nike's sales increases from $675,900 to $736,731 next year. What is the % of sales increase?

Which law makes restraining free trade and competition illegal?

A business that uses advertised specials to attract customer interest should use displays to?

Picking an entertainer to endorse a new product should be linked to which part of the company?

When researchers review the level of affiliation between 2 variables, they are evaluating what?

Which statement is true regarding niche marketing?

Which type of sponsorship objective involves bartering for goods and services?

If a goal is to avoid storing/ discarding merchandise, what pricing strategy should be selected

Sports/event organizations maintain marketing information systems to able to perform this?

What might a business lose if it doesn't tell employees about goods/ services being promoted?

Which is an unfair, anti-competitive trade practice in sports or event marketing?

Which is a true statement about ambush marketing?

Presenting complex report findings & recommendations to a group of managers involves this?

Sending letters, rewarding efforts, providing benefits is when event organizers are doing what?

What should businesses try to achieve when manipulating data for information analysis?

The primary factor that marketers must consider when allocating funds to the promotional budget

What does trade dress protect?

One of the benefits to a business using an advertising agency is due to which situation?

When setting ticket $ for games they consider the performance of the team which is what factor?

When agreements between player's union & the owners' are unreachable the players might?

Businesses collect marketing information from other sources to find out what is happening here?

A marketing report describes the research methods and which other component?

Basic liability insurance protects an organization/facility from financial risks with?

What question should a business ask when evaluating the performance of its marketing plan?