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SEM CH 1.1 Marketing Basics Flashcards | StudBud
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SEM CH 1.1 Marketing Basics
SEM CH 1.1 Marketing Basics
10 terms
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StudBud Administration
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Introduce basic marketing concepts
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Marketing involves...
maintenance of exchange relationships
creation of satisfying exchange relationships
satisfaction for business and customers
all of the above
2
Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
True
False
3
Consumer demand has little to no impact on prices assigned to events and goods.
False
True
4
To satisfy customer needs, you must do all of the following EXCEPT...
operate the business profitably
charge prices to maximize company profits
identify your customer
develop products that customers consider better than others
5
Which of the following marketing mix elements makes consumers aware of products and events?
price
promotion
product
place
6
All of the following are forms of promotion EXCEPT...
in-stadium advertising
government regulations
television commercials
newspaper advertisements
7
Discretionary income is the amount individuals earn before deductions are removed from the pay.
False
True
8
Marketing is the creation and maintenance of...
a favorable image
sales
satisfying exchange relationships
financial resources
9
The success of entertainment events depends on promotion to prospective customers.
True
False
10
Customer needs should be the primary focus of marketing.
True
False
