The selling concept consists of which of the following four major elements?

Factory, existing products, selling and promoting, profits through sales

Opinions can be referred to as cognitive and:

refer to the individual's knowledge and information about an object

The term marketing refers to:

a philosophy that stresses customer value and satisfaction.

Understanding consumer buying behavior is not easy.The central question for marketers is:

How do consumers respond to marketing efforts the company might use?

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FDN3y4

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Questions 11

Answers

1
…….is one of the most basic influences on an individual’s needs, wants, and behaviour
Culture
Brand
Product
Price
2
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and
Situational influences
Physiological influences
Economic situations
Consumption decisions
3
Relatively permanent and ordered divisions in a society whose members share similar values, and behaviors are called
Social classes.
Social factors
Subcultures
Cultures
4
The selling concept consists of which of the following four major elements?
None of the above
Factory, existing products, selling and promoting, profits through sales
Factory, existing products, brand extensions, profits through sales volume
Factory, marketing, societal marketing concepts, supplier need
5
Opinions can be referred to as cognitive and:
deal with the aesthetic content of the opinion
refer to the individual's knowledge and information about an object
are a measure of the emotional content of the opinion
easure the speed with which one learns about others' opinions
6
As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
facilitative groups
secondary groups
aspiration groups
primary groups
7
The term marketing refers to:
advertising and promotion activities.
new product concepts and improvements.
a philosophy that stresses customer value and satisfaction.
planning sales campaigns.
8
A…… between the current status and the desired status to be studied in offering goods to customers
Need
Gap
Discrepancy
Want
9
Understanding consumer buying behavior is not easy.The central question for marketers is:
How much does a discount or a coupon affect the purchase rate?
How much does the consumer need the product being offered for sale?
How much money is the consumer willing to spend?
How do consumers respond to marketing efforts the company might use?
10
Which of the following can be described as an affective mental state?
Conative
Attitudes
Opinions
Values
11
Which of the following consumer buying behaviours requires the least effort?
Impulsive buying.
High involvement buying situation.
New buying situation.
Routine buying.

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