How can you keep your ad campaigns from becoming stale?

Createnew ad formats or variations on your best performers

The best way to deal with rumors or criticism in your social media community is to:

addressrumors or criticism directly without removing it from the community

Which of the following is true about curating content?

It is faster to curate content than to create original content.

Which of the following best describes a consideration objective?

Find people who might be interested in your products,

If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:

ignore negative posts or comments.

What does a Terms of Use policy specify?

the legal relationship between your company and customers

The main goal of your social community must be:

two-waycommunication with your followers.

What is a content ratio?

The ratio of graphics to texts in your posts.

The rule of three states:

every presentation you create should have a beginning, a middle, and an end

What is a social media funnel?

phases an audience member goes through when interacting with a company

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Social Media Strategist Exam Review 2

20 termsStudBud Administration356 plays

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
How can you keep your ad campaigns from becoming stale?
Combine your ads with controversial messages to get attention.
Createnew ad formats or variations on your best performers
Create ads that will require a response from competitors in your industry.
Rotate your ads on a weekly basis to see which ones are most popular.
2
The best way to deal with rumors or criticism in your social media community is to:
remove the rumor criticism as quickly as possible & post guidelines.
Use a good sense of humor but do not address it directly.
addressrumors or criticism directly without removing it from the community
blockfollowers who make negatives posts
3
There are four stages when conducting a risk analysis. Once a risk is identified, what stage occurs next?
Manage and mitigate
Detect and destroy
Monitor and revise
Assess and evaluate
4
Which presentation format is the most popular, easy to manage and can establish a presenter as a leader in the industry?
Interview
Demonstration
Panel discussion
Single presenter
5
What should a social media campaign reinforce?
The company culture
The marketing strategy
The social media strategy
The organizational unit strategy
6
Which of the following is true about curating content?
It is more expensive to curate content than to create original content.
Curated content decreases brand visibility and engagement.
Curatedcontent can only be used with established customers.
It is faster to curate content than to create original content.
7
Which of the following best describes a consideration objective?
Find people who might be interested in your products,
Increase awareness of your business or products by displaying ads
Determine how many people saw your ad and then purchased
Determine keywords for targeting specific audiences
8
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
ignore negative posts or comments.
react quickly.
respond calmly and professionally.
delete the negative post or comment.
9
What does a Terms of Use policy specify?
how your company resources and materials are to be used
how your company's logo and profiles are to be interpreted
how your company handles, defines and escalates social media issues
the legal relationship between your company and customers
10
The main goal of your social community must be:
communicate likes and dislikes with your customers.
promotingyour products and services to your followers.
discuss relevant topics and issues with your followers.
two-waycommunication with your followers.
11
What is a content ratio?
The ratio of Likes or Shares to your posts.
The ratio of graphics to texts in your posts.
The ratio of customer posts to your posts.
The ratio of how often you will post content.
12
Which of these is answered by the question, "Why are you doing this campaign?"
The Mission
TheStrategies
The Metrics
The Goals
13
Which of the policies discusses acceptable social media behavior and an employee code of conduct?
Operational
Ethical
Corporate
Acceptable use
14
The rule of three states:
limitthe body of your presentation to three main points or concepts.
every presentation you create should have a beginning, a middle, and an end
express your concept, emphasize the concept, and make it memorable.
providea problem, a solution, and a result.
15
What is the term for a word, phrase, sound or image that a company uses to distinguish itself?
trademark
copyright
license
fair use
16
Which of the following is the largest risk a company might incur from social media?
Cybercrime
Financial loss
Reputation damage
Legal issues
17
Which of the following is a qualitative metric?
Number of shares
Amount of brand awareness
Number of followers
Number of likes
18
How often should a company conduct a risk assessment?
Annually, if not more.
Weekly, if allowed.
Daily, at minimum.
Monthly, if possible.
19
What is a social media funnel?
phases that help you determine which social media posts are effective
steps created to make social media material that match your ideal persona
phases an audience member goes through when interacting with a company
It is an organized process to help you create one or more "personas"
20
Which question is answered during the Reporting and Refinement phase of a social media campaign?
Was the budget too small?
How long will the campaign run?
What type of tactics will be used to achieve the goals?
Why are you doing this campaign?

Social Media Strategist Exam Review 2 Flashcards | StudBud

Social Media Strategist Exam Review 2

20 termsStudBud Administration356 plays

Social Media Strategist Exam Review 2

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
How can you keep your ad campaigns from becoming stale?
Combine your ads with controversial messages to get attention.
Createnew ad formats or variations on your best performers
Create ads that will require a response from competitors in your industry.
Rotate your ads on a weekly basis to see which ones are most popular.
2
The best way to deal with rumors or criticism in your social media community is to:
remove the rumor criticism as quickly as possible & post guidelines.
Use a good sense of humor but do not address it directly.
addressrumors or criticism directly without removing it from the community
blockfollowers who make negatives posts
3
There are four stages when conducting a risk analysis. Once a risk is identified, what stage occurs next?
Manage and mitigate
Detect and destroy
Monitor and revise
Assess and evaluate
4
Which presentation format is the most popular, easy to manage and can establish a presenter as a leader in the industry?
Interview
Demonstration
Panel discussion
Single presenter
5
What should a social media campaign reinforce?
The company culture
The marketing strategy
The social media strategy
The organizational unit strategy
6
Which of the following is true about curating content?
It is more expensive to curate content than to create original content.
Curated content decreases brand visibility and engagement.
Curatedcontent can only be used with established customers.
It is faster to curate content than to create original content.
7
Which of the following best describes a consideration objective?
Find people who might be interested in your products,
Increase awareness of your business or products by displaying ads
Determine how many people saw your ad and then purchased
Determine keywords for targeting specific audiences
8
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
ignore negative posts or comments.
react quickly.
respond calmly and professionally.
delete the negative post or comment.
9
What does a Terms of Use policy specify?
how your company resources and materials are to be used
how your company's logo and profiles are to be interpreted
how your company handles, defines and escalates social media issues
the legal relationship between your company and customers
10
The main goal of your social community must be:
communicate likes and dislikes with your customers.
promotingyour products and services to your followers.
discuss relevant topics and issues with your followers.
two-waycommunication with your followers.
11
What is a content ratio?
The ratio of Likes or Shares to your posts.
The ratio of graphics to texts in your posts.
The ratio of customer posts to your posts.
The ratio of how often you will post content.
12
Which of these is answered by the question, "Why are you doing this campaign?"
The Mission
TheStrategies
The Metrics
The Goals
13
Which of the policies discusses acceptable social media behavior and an employee code of conduct?
Operational
Ethical
Corporate
Acceptable use
14
The rule of three states:
limitthe body of your presentation to three main points or concepts.
every presentation you create should have a beginning, a middle, and an end
express your concept, emphasize the concept, and make it memorable.
providea problem, a solution, and a result.
15
What is the term for a word, phrase, sound or image that a company uses to distinguish itself?
trademark
copyright
license
fair use
16
Which of the following is the largest risk a company might incur from social media?
Cybercrime
Financial loss
Reputation damage
Legal issues
17
Which of the following is a qualitative metric?
Number of shares
Amount of brand awareness
Number of followers
Number of likes
18
How often should a company conduct a risk assessment?
Annually, if not more.
Weekly, if allowed.
Daily, at minimum.
Monthly, if possible.
19
What is a social media funnel?
phases that help you determine which social media posts are effective
steps created to make social media material that match your ideal persona
phases an audience member goes through when interacting with a company
It is an organized process to help you create one or more "personas"
20
Which question is answered during the Reporting and Refinement phase of a social media campaign?
Was the budget too small?
How long will the campaign run?
What type of tactics will be used to achieve the goals?
Why are you doing this campaign?