Companies use sports and entertainment as a vehicle to gain exposure for their products is?

marketing "through" sports and entertainment

What are the 4 Ps of marketing?

Product, price, place, promotion

What is Sports Marketing?

using sports to market products

A company must budget for its own marketing activities

What is product placement?

Companies pay to have their products featured

Various Types Of Communication That Marketers use To Inform.

What is market segmentation?

Diving a market up into different customer segments

process of satisfying a customers needs or wants

What Is Distribution?

Planning And Directing Transportation or Final Goods.

What is entertainment?

whatever people are willing to spend their money viewing.

What is Sports Marketing?

using sports to market products

What is penetration pricing?

Product is launched into a competitive market, at low price.

What is Entertainment Marketing?

Influencing how people choose to spend their time

Marketing functions are...?

Business activities, Business strategies

Distribution Chain is

A chain of business where a good is passed to consumer

The term marketing refers to

A philosophy that stresses customer satisfaction

The planning of pricing and promotions.

What is market segmentation?

The division of a total market into smaller, specific groups

What is the definition of Sports Marketing

The Marketing of Sports and entertainment products

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Chapter 2 Marketing Sports and Entertainment

33 termsStudBud Administration22 plays

4th Period Intro to Sports and Entertainment

Flashcards33 cardsFPractice quizPHost liveL

Questions 33

Answers

1
Companies use sports and entertainment as a vehicle to gain exposure for their products is?
marketing "through" sports and entertainment
Both of these
Niether of these
marketing "of" sports and entertainment
2
What are the 4 Ps of marketing?
Product, profit, promotion, place
Product, pace, promotion, profit
Product, price, place, promotion
Product, price, place, pirate
3
Which Is An Example Of Promotion?
Ordering.
Magazines.
Inspecting.
Supplying.
4
Product that is not branded.
logo
naming rights
generic brand
product brand
5
What is Sports Marketing?
common characteristics of a group
age, gender, marital status, income level
Target Market
using sports to market products
6
What is Financing?
personal communication with customers
services, images and ideas to achieve a desired outcome.
A company must budget for its own marketing activities
a variety of communication forms
7
What is product placement?
Advertisement
Companies buying products
A way for companies to decrease sales
Companies pay to have their products featured
8
What Is Promotion?
Price.
Location.
Getting An Increased Amount Of Money On Your Pay Check.
Various Types Of Communication That Marketers use To Inform.
9
This sports franchise is?
New England Patriots
Houston Texans
Pittsburgh Steelers
Buffalo Bills
10
Entertainment marketing is using celebrities to dance (T/F)
False
True
11
What is market segmentation?
Diving a market up into different customer segments
Dividing an entire market up into different product segments
Dividing a market up into different managing segments
Dividing a market up into different employee segments
12
The primary focus of marketing is
maximize profit
promote products
satisfy customer needs
improve brand recognition
13
what is marketing
process of satisfying a customers needs or wants
how you are able to see
answers 2 and 3
a grocery store selling peanuts
14
What are two types of event marketing categories?
Corporate and Private
Private and personal
Corporate and Commercial
Private and Public
15
What Is Distribution?
To The Left
Selling Price.
Magazines.
Planning And Directing Transportation or Final Goods.
16
What is entertainment?
sports events
what people buy for lunch
whatever people are willing to spend their money viewing.
music
17
what is financing?
managing money
producing products
ρî₡ΚΙ∈$
managing a buisness
18
What is Sports Marketing?
common characteristics of a group
using sports to market products
age, gender, marital status, income level
Target Market
19
All activities associated with the sale, distribution, and promotion of a sports event
none of the above
Sponsorships
Consumer product
Event marketing
20
Distribution channels related to the sports product include:
franchise royalities
merchandise
all of the above
parking
21
What is penetration pricing?
Different prices charged to different people.
Product is launched into a competitive market, at low price.
$99.99 seems cheaper than $100.00
Prices vary according to the location of the store or outlet
22
The marketing strategy component of a marketing plan should include a(n)
detailed product description.
list of current employees.
proposed annual budget.
explanation of accounting methods.
23
What is Entertainment Marketing?
Influencing how people choose to spend their time
playing fantasy football
design, maintaining, and improving products to meet needs
music promotions
24
Marketing functions are...?
Functions having to do with Marketing
Marketing concepts
Business activities
Business strategies
25
Distribution Chain is
A necklace
A chain of business where a good is passed to consumer
A process to see how your business will operate
A business that converts materials to goods for sale.
26
The term marketing refers to
Advertising and promotion activities
A philosophy that stresses customer satisfaction
Selling
New product concepts and improvements
27
What is marketing?
The Stock Market
Shoprite
Services that make goods
The planning of pricing and promotions.
28
Sports marketing and sports management refers to the same practices
False
True
29
What is market segmentation?
Dividing a market into three parts every time
Forming one market out of multiple segments
The division of a total market into smaller, specific groups
The dividing of small groups into even smaller market groups
30
Is Ellen sponsoring CoverGirl an example of entertainment marketing?
So
Maybe
Yes
No
31
Which is not selling?
Give or hand over something in exchange for money
form of direct contact between a salesperson and a customer
to give away
Persuade someone of the merits of
32
What is the definition of Sports Marketing
Marketing to sports teams
TV Ads
The Marketing of Sports and entertainment products
33
Where did sports marketing start?
Hockey game
Track and Field meet
Baseball game
The Olympics

Chapter 2 Marketing Sports and Entertainment Flashcards | StudBud