Teamwork and Team building and Marketing concepts in Business

Question 1

•buy goods from suppliers and sell them to businesses that will resell or use them.

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wholesalers

Question 2

arise when communication must flow among individuals or groups working in diff functional areas

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functional barrier to communication

Question 3

much consumers will pay less a reasonable profit = amount that can be spent on production

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Is the formula for target costing

Question 4

If consumers are loyal to a brand over time, it enjoys

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brand loyalty

Question 5

holds the product, influences decision to buy, offers a glimpse of product designed to attract

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Packaging

Question 6

Using Instagram, facebook, snapchat etc to market a product is called

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Social media marketing

Question 7

the common association of high price = quality, artificially high price infers high quality

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prestige pricing strategy

Question 8

When marketers set the price that they think consumers will pay.

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demand based pricing

Question 9

The process of transferring information from a sender to a receiver is called

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Communication

Question 10

leader defines the team’s goals and activities responsible for achieving its assigned goals.

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manager led team

Question 11

the attractiveness of a team to its members is called

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group cohesiveness

Question 12

Communication flow from higher levels (supervisors) to lower levels (subordinates).

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downward

Question 13

processes for creating, communicating, delivering value and improving cust relationships.

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Marketing

Question 14

a group of people with complementary skills who work together to achieve a specific goal

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team

Question 15

may determine overall goals, but employees control the activities needed to meet them.

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self-managing team

Question 16

In which way do teams not work better

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When Leadership does not rotates.

Question 17

specific consumers who are interested in a product, would have access & are able to buy it

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are called a target market

Question 18

When a no-brand product contains no identification except for a description of the contents.

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Generic

Question 19

Businesses benefit in all of these ways when they are able to foster communication except for

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Warning signs of potential problems appear later

Question 20

Communication flows across the organization, among personnel on the same level

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lateral or horizontal

Question 21

When consumers have a favorable experience with a product, it builds

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brand equity

Question 22

philosophy of satisfying customers’ needs while meeting organizational profit goals is called

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The marketing concept

Question 23

Every team requires some mixture of three skill sets which are

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technical, decision-making and interpersonal skills

Question 24

forces over which a company has little or no control but affect their marketing activities

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The external marketing environment

Question 25

information on the packaging about contents, the manufacturer, place made, risks of use.

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Label

Question 26

Communication shared by people at all levels within a company

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Internal

Question 27

These roles address challenge number one—accomplishing team tasks

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task facilitating

Question 28

These roles address the challenge of maintaining or improving group cohesiveness.

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relationship building

Question 29

•work independently and meet primarily to share information.

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members of a working group

Question 30

These roles consist of behavior that inhibits team performance or that of individual members.•

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blocking

Question 31

Groups used to obtain valuable info about customer responses to product and marketing strategy

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focus groups

Question 32

•TV advertising is a form of -------------that interrupts people to get their attention,

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interruption

Question 33

When price is set at 49.99 to sound cheaper

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odd-even pricing strategy

Question 34

The marketing mix includes

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product, price, place, and promotion.

Question 35

takes advantage of the special expertise of members drawn from different functional areas

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cross functional team

Question 36

Strategy where the maker sells a product to a retailer who resells it under its own name

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Private branding

Question 37

Includes advertising, personal selling, sales promotion and publicity

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The promotion mix

Question 38

all communications that flow along an organization’s official lines of authority

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formal communication network

Question 39

When a company determines cost of making a product and sets a price by adding profit to cost.

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cost-based pricing

Question 40

groups of customers with common characteristics(demographic,geographic, behavior,psychographic)

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market segments

Question 41

a word, letter, sound, or symbol that differentiates a product from its competitors.

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brand

Question 42

result from differences among people of different cultures.

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cultural

Question 43

To protect a brand name, the company takes out a_______________ by registering it

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trademark

Question 44

the entire range of activities involved in producing and distributing products

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supply chain

Question 45

geographically dispersed members interact electronically to pursuing a common goal.

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virtual teams

Question 46

occurs between parties inside a company and parties outside the company such as investors

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External

Question 47

Product introduction, growth, maturity, and decline are all steps in

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The product life cycle

Question 48

sometimes called the grapevine,

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informal communication network

Question 49

Team members deal with two basic challenges which are

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accomplishing assigned task & maintaining group cohesiveness

Question 50

buy goods from producers & sell them to consumers, in stores, by phone, direct mail or internet

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Retailers

Teamwork and Team building and Marketing concepts in Business

Questions 50

Teamwork and Team building and Marketing concepts in Business

Questions 50