Marketing Chapter 30

product line - a group of closely related products manufactured or sold by a business

Technical problems are detected at the idea stage of new product development.

Emily's Cafe sells cupcakes along with coffee. She is adding sandwiches, pastries, etc to the menu. This is product ext.

Examples of products are laptop computers, gardening services, and ice cream.

product life cycle - represents the stages that a product goes through during its life

product modification - an alteration in a company's existing product

Test marketing in specific geographic areas is a required part of the product development process.

A cat food company began with one flavor of cat food. Now they offer five flavors. Each new flavor is called a line ___.

category management - a process that involves managing product categories as individual business units

Which key step of the product development process may take years—particularly for food and drug manufacturers?

When a company discounts a product and uses phrases such as “compare and save,” the product is in its growth stage.

product positioning - the efforts a business makes to identify, place and sell its products in the marketplace

product depth - the number of different items offered within each product line

product planning - making decisions about the features/services of a product or idea that will help sell that product

planogram - a diagram that shows retailers how/where products within a category should be displayed on a store's shel

A product depth includes all the products a company makes or sells.

A quick way for adding to a product line is by changing slightly an already-existing product. This is known as ____.

product mix - all the different products that a company makes or sells

During which product development step do companies consider factors like product’s market size, potential sales, etc

Soda Poppers features 375 varieties of soda pop and natural fruit soda in 25 flavors offering product depth.

product item - a specific model, brand or size of a product within a product line

Minute Market sells two different kinds of bread. Therefore, the store does NOT offer a great deal of product width.

The maker an eReader is focusing on customer satisfaction. Competitors are trying to imitate this product. Growth Stage?

TK Cameras has introduced a new camera that is like older models except it comes in more colors. Cust will pay 10% more.

During what product life-cycle stage do companies spend a great deal of time and money fighting off competition?

prototype - a model of a new product

In which step of new product development do companies evaluate new ideas for potential conflicts with existing products?

Which is an example of product modification?

Which stage of a product’s life cycle can be the most expensive? 

Businesses make decisions about packaging, labeling, and distribution during the ______ step of new product development.

product width - the number of different product lines a business manufactures or sells