SEM Semester Test Review

Traveling for pleasure, either alone or with a group.

Companies sponsor an event

Costs of sports and entertainment events include

Which of the following is not a component of product mix?

Tourism

The success of entertainment events does not depend on promotion to prospective customers.

A qualitative measurement provides information in terms of numbers or percentages.

The promotional mix consists of a blending of all of the following except

System of deciding what is right or wrong.

Product lines involve similar products that are what?

Amount of satisfaction a person receives from the consumption of a particular product/service.

The greatest reason for being in business is what?

Amount of money individuals have available after paying for necessities and expenses.

Television industry is constantly searching for programming that will produce higher ratings.

Creation and maintenance of satisfying exchange relationships.

Policies in other countries rarely affect the distribution of entertainment products to them.

Purchases made with little thought during emotional highs or lows.

Plan for how available funds will be spent.

Whatever people are willing to spend their money & spare time viewing rather than participating

What is the legal protection of words and symbols used by a company?

Group of organizations involved in producing or handling the same product or service.

Written, detailed description of how the four elements of promotion will be used.

Which of the following is not part of the marketing mix?

The income you receive from investing in a business deal or venture.

Includes the introduction, growth, maturity and decline stages.

The possibility of financial gain, loss, or personal injury is called what?

A specific group of consumers you want to reach.

Purchases based upon careful thought and reasoning.

What is an example of a product enhancement for a new automobile?

Facility where a sporting or entertainment event is held.

Blending of promotional elements of advertising, sales promotion, publicity & personal selling.

Sponsorship plays a minor role in college athletics.

Group of consumers within a larger market who share one or more characteristics.

When two organizations share the cost and profit of a business.

The value of the next best option that you pass up when making a decision.

What focuses on characteristics that can't be physically measured such as values and interests?

Provides information in terms of numbers or percentages.

Marketers must understand the actions of consumers, including their spending habits and motives

Which of the following is NOT a stage of the product life cycle?

Person's public expression of approval or support for a product or service.

________ segmentation divides markets into physical locations, such as different regions of US.

Study of how goods and services are produced, distributed, and consumed.

Motivational speaking can't result in big marketing opportunities for athletes and entertainers

Purchases based on loyalty to a particular brand or product.

Making decisions to use resources in ways that result in the greatest profit.

Common characteristics of a group such as age, income, gender, education, and marital status.