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Advertising and persuasion Flashcards | StudBud
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Advertising and persuasion
Name the logo
Name the logo
Advertising and persuasion
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Answers
1
Name the logo
Red Bull
Grizzly
Skoal
Monster
2
Name the logo
under armor
celebrity
adidas
puma
3
ethos is an appeal to --
logic
the speaker
ethics
emotions
4
Name the logo
Democrate
Politics
Republican
President
5
Name the logo
Texco
British Pertroleum
Citgo
Esso
6
Name the logo
NBA
Lebron James
Jordan
Basketball
7
Name the logo
IBM
Dell
Apple
Microsoft
8
pathos is an appeal to --
logic
emotions
people
ethics
9
Ethical appeals will make you think about --
logic
right and wrong
emotions
all of these
10
Logos is an appeal to --
fear
emotions
ethics
logic
11
Name the logo
IPA
Lone Star
Heinekin
Mexico
12
Emotional appeal use language that inspires--
vanity
pity
fear
all of these
13
Name the logo
California Condors
New York Falcons
Baltimore Ravens
Philadelphia Eagles
14
Using a celebrity to help sell a product is an example of --
straw man
red herring
circular reasoning
testimonial
15
Logical arguments will use --
statistics
data
facts
all of these
16
Name the logo
Def Lepord
Rock and Roll
Rolling Stones
Led Zepplin
17
Every advertisement or persuasive speech is created with a ________ in mind.
problem
bias
color
audience
18
When you switch topics to throw the audience off the track you are using --
testimonal
begging the question
red herring
ad hominem
19
Attacking the person instead of dealing with the issue is a fallacy called--
straw man
testimonial
Ad hominem
begging the question
20
One production technique used in print ads and television is--
movement
slogans
tag lines
color
21
Name the logo
Environment
World Vision
Recycle
Green Peace
