1st year quiz Flashcards

1

What is the break-even point?

hen total sales equal total costs
hen a product stops selling
When a business earns profit

2

What is informative advertising?

Designed to confuse competitors
Provides facts about a product
Used only online

3

Which of these is field research?

Government reports
Internet search
Surveys with consumers

4

What is a dividend?

A company’s debt
A share in company profits
The total sales revenue

5

Which of the following is an internal source of business ideas?

Brainstorming
Competitor products
Trade shows

6

Which of these is a type of enterprise?

Global
Financial
Educational

7

What is brainstorming?

A. Writing a business plan
A type of market research
Group discussion to generate ideas

8

Who owns a co-operative?

The government
One individual
Its members

9

What is an entrepreneur?

Someone who manages a team
Someone who sets up a business and takes a risk
Someone who avoids risk

10

hich type of liability does a sole trader have?

Unlimited liability
Shared liability
Limited liability

11

Which of these is an example of persuasive advertising?

Celebrity endorsement
Government report
Listing ingredients

12

What does SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats
Strategy, Work, Options, Target
Sales, Wealth, Opportunity, Trade

13

What is influencer marketing?

Paying social media users to promote a product
Using experts for product testing
Using celebrities in movies

14

hat does digital marketing use?

Websites and social media
TV and radio
Only leaflets and posters

15

What are the 4Ps of the marketing mix?

Product, Positioning, Production, Planning
Planning, Promotion, Price, People
. Product, Price, Place, Promotion

1st year quiz

Questions 15

1st year quiz

Questions 15