SEM Final Exam Review 2017

Activities that promote the image and communications of a company.

_____ is the difference between the retail or wholesale price and the cost of an item.

The use of __ increases product exposure & provides an helps to reach the consumer market.

Companies set these objectives for their promotional budgets and promotional activities.

Which of the following is a disadvantage of mail and fax questionnaires?

In which step in new product development are the financial aspects of the product reviewed?

_____is a pricing strategy that involves selling several items as a package for a set price.

A _____ is the legal protection of a creator’s intellectual property or product.

Group of closely related products manufactured and/or sold by a company

Geographics, demographics, and psychographics are all part of market segmentation.

The free mention of a product or company in the media

Which of the following is considered a sports product?

When doing market research, secondary research is conducted before primary research.

__ is an action that occurs when products promote the growth of related products

Which of the following is a type of research method used in primary research?

Which has been the most popular entertainment diversion for almost half of the 20^th century?

A way of analyzing a market by specific characteristics to create a target market

Which of the following is a type of sports product?

Which of the following is a step in the research process?

Which of the following influences a sports consumers’ decision to purchase goods or services?

Marketing activity on a local-community level

In 2004, it cost $90 mill to produce a film & another $40 mill to market it.

The media is source a of entertainment products and marketing tools.

_____ is the third part of the product life cycle.

Nonphysical services that might include tennis lessons, personal training or sports camp

Which type of Advertising is used to generate goodwill rather than used for direct sales?

The measuring of a company’s strengths, weaknesses, opportunities, and threats.

Agreement or contract for a sports organization to sell a parent company’s product/services

Organizations spend lots of money to learn about this.

Which of the following activities are associated with event marketing?

Loss of the opportunity that is passed up in order to receive something in exchange

A newsworthy article that provides the who, what, where, when, and why

Physical goods that offer benefits to the consumer

Any combination of Advertising, promotion, publicity, direct marketing,and personal selling

The companies that control this influence how the public is entertained.

Clear Channel Inc is an example of a company that has merged with or bought other companies

Any paid promotion of an idea, good, or service by an identified sponsor

Advertising with a goal of selling an item

Advertising with a goal of developing goodwill or a positive image

The difference between sports & entertainment can be found in consumer loyalty, product, & ____

Which of the following protects ownership and intellectual property rights?

Person who may play, officiate, watch, or listen to sports.

Which of the following is a form of print media?

The grassroots marketing concept helps build a relationship between the community & the team.

Resellers who buy, store, & sell goods in smaller quantities to retailers/sports organizations

On average, people spend 3 hours a day watching TV, with teens & children watching even more

This involves helping and assisting the community with charity and fundraising events.

A focus group may be asked to evaluate a new product.

Which of the following book categories is a trade book?

A company purchases banner ads when adding this type of Advertising to its promotional mix.

If you download copyrighted material without permission, you are committing an act of piracy.

Which of the following are indirect channels of distribution?

Physical development of an area, needed to make a location function

_____ is/are part of management of the product life cycle.

A _____ is a group of closely related products that are sold by a company.

_____ represent a general product category and do not carry a company or brand name.

Having equality or similarity

A ____ is a name, symbol, or word or words, or design that identifies an organization/products

Companies send these items out when they want news coverage for something they have done.

The study of choices & decisions that affect making, distributing, & using goods and services

The ____ product, or main product, includes the sports event, movie, stage show, or book.

Multi-product branding is used when the manufacturer uses one name for all its products.

Which of the following is part of the marketing process?

____ is when companies pay to have their logos digitally overlaid onto a billboard.

Two common pricing objectives involve increasing profits and improving ____.

The total assortment of products that a company makes or/or sells

This type of decision involves how the goods or services are communicated to the consumer.

Products and entitlements are two examples of _____.

Which of the following is an area where marketing research is helpful?

Data mining is collecting data from 1 or more databases & and finding common relationships.