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Media and Society Semester Review spring 2024 Flashcards | StudBud
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Media and Society Semester Review spring 2024
Media and Society Semester Review spring 2024
90 terms
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StudBud Administration
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109 plays
A review of Mass Communication.
Flashcards
90 cards
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Practice quiz
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Host live
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Questions
90
Answers
1
Which of the following is NOT an example of noise (interference with message transmission)?
Neutron
Semantic
Mechanical
Environmental
2
In mass communication, when a message is decoded, it...
it is being developed for transmission
Computer geniuses are the only ones who can understand it
it has not yet been encoded
is translated by the receiver
3
Which of the following is NOT a news value?
Impact
Proximity
Timeliness
Judgment
4
True or false: A group text among 10 friends is considered mass communication.
True
False
5
A significant occurrence in radio first occurred in 1922. What was it?
Advertising
Live music
Sound recordings
Political commentary
6
True or False: A film script is written in the production phase of moviemaking
True
False
7
Transition from analog to digital sound recording hurt the industry. But streaming has helped the industry rebound
True
False
8
What is the Internet?
The end of the world as we know it
Network of computer networks operable from your own device
None of these
An online store where you can buy shoes
9
What are some myths about PR (public relations)?
PR is easy
PR is sleazy
These are all myths
PR is glamorous
10
The digital age has changed the recording industry in all of the following ways EXCEPT
Most young people subscribe to streaming services like Spotify.
More people are buying digital downloads than ever before.
Smartphones players have replaced many stereo systems
Traditional brick and mortar record stores have closed.
11
When using the internet first became popular, most newspapers made the mistake of...
Allowing readers to read all posted content for free
Refusing to develop websites
Refusing to put any stories on the Internet
Charging users to read it online
12
False light is
a term your teacher made up just to trick you
The best quality to use for filmmaking
When you can only take a photo inside
When a story, photo or photo caption inaccurately portrays someone/thing
13
Which of the following is NOT a department of a magazine publisher?
Meditation
Circulation
Editorial
Advertising
14
True or False: Of all the mediums, sound recording has been most affected by the digital age
False
True
15
What kind of stories will you find in a newspaper (both in print and online)?
Editorials
All of these
Hard (breaking) news
Features
16
Social media is ideal for those seeking all of the following EXCEPT
Connections
Privacy
Friendship
Networking
17
Device convergence...
Let’s us have all functions of a computer in our smartphones
Both of these answers are correct
Has changed the way people get their news
Neither of these answers are correct
18
Which is a defining feature of printed magazines?
They don't follow trends
They’re convenient/easy to carry around
They’re usually thousands of pages long
They're boring
19
The rise of technology companies has
Changed the way we read
Shifted lots of media power from LA and NYC to Silicon Valley and Seattle
All of these
Changed the way we get information
20
What is a shield law?
Allows reporters to protect the identity of confidential sources.
Is available in at least 39 states, including California
Something that is not available in Federal Court
All of these
21
When did color broadcasting begin on prime-time television?
1937
1972
1958
1964
22
True or False: Journalists and public relations professionals are wary of each other.
True
False
23
What is a 360 deal?
Record company pays artists big money for a share of all profits
When a record co. controls every aspect of artists' careers
None of these is correct
When a record co. promises artists 360 days of radio play
24
Which is NOT a defining feature of motion pictures?
Movies are very expensive to film and produce
Film has a strong aesthetic dimension.
Movies are a social experience.
Collaboration is totally unnecessary.
25
Chewbacca Mom is?
All of these
A lady who became famous from a viral video
The most downloaded viral Facebook video of 2016
An example of an ordinary person becoming famous
26
Broadcast news spending so much time on live car chases is an example of
Access Bias
Commercial Bias
Status Quo Bias
Fairness Bias
27
Homedepot.com is an example of what kind of a website?
Government
Organizational
Informational
Commercial
28
A blog is...
All of these
A personal web log/journal
Not as popular with younger users who prefer social media
A format for posting stories that news sites can use
29
Which of the following is an example of noncommercial radio
Public Radio International
None of these
National Public Radio (NPR)
Both of the answers above are correct
30
Which is another way that the Internet hurt newspapers?
Changed users reading habits
All of these
Lost classified revenues to sights like Monster and Indeed
Gave advertisers a more cost-effective medium
31
What does NPR stand for?
New Public Radio
National Public Radio
National Private Radio
Not pulling rank
32
What is a nickelodeon?
Nickel drink night at Barney's Beef and Burger Bowl
A channel that shows classic sitcoms
Theater named for 5-cent ticket price, seated up to 90
None of these are correct.
33
Which of the following is NOT a job at a newspaper?
Reporter
Massage Therapist
Designer
Editor
34
A news story is fake if...
It was written by a new reporter
It's intentionally written with false info to mislead readers
It has a small inaccuracy in it
Donald Trump says so
35
Which of the following is NOT a feature of radio?
Radio is general
Radio is portable
Radio is universal
Radio is supplemental (we listen while doing something else)
36
The New York Times, the gold standard in journalism...
Never makes mistakes
Occasionally messes up
Can't be trusted
Is always right
37
The Depression brought tough times to the sound recording industry? What helped keep it going?
Nickelodeons
Gramophones
Great singers
Jukeboxes
38
True or false: The Internet (or Net) is the same exact thing as the Web (www)?
True
False
39
What did Thomas Edison invent in 1877?
Victrola
Supersonic Sound Machine
The dollar bill
Phonograph
40
Which of the following is NOT something a pubic relations professional does?
Exposes damaging company secrets
Writes press releases
Acts as an organization's spokesperson
Crafts a public identity for a company
41
Who is the inventor/direct ancestor of the modern TV?
Thomas Edison
Ruth Bader Ginsburg
Benjamin Franklin
Philo Taylor Farnsworth
42
In radio, homogenization is
A way to pasteurize milk
none of these is correct
The process of making things uniform or similar
why we can't have nice things
43
What are your teacher's (Erin) two favorite shows?
"Modern Family" and "Six Feet Under"
"CSI" and "Law and Order"
"The Office" and "Friends"
"Judge Judy" and "South Park"
44
Social media has become
Irrelevant
All of these are correct
A vital tool for news gathering
The only way to connect with others
45
Which of the following is a disadvantage of E-Readers?
It's harder to remember what you've read on an e-Reader
You can carry a library of books on a lightweight device.
Writers can get their work self-published more easily
You can make the fonts (type) larger and add notes easily
46
Which of the following is NOT a medium?
Book
Smartphone
Television
Personal Journal
47
Which of these is a search engine?
Yahoo
None of these
Nemo
Post Malone
48
The difference between real and fake news is…
Real news will never be bizarre
Fake news will always be obviously fake
Fake news is harmless
None of these are correct
49
During the Depression
All of these answers are correct
The Lone Ranger/Soap Operas were popular
The FCC (Federal Communications Commission) was established
Radio grew in popularity
50
What is a trait of jazz music?
It's similar to show tunes
It's always easy to follow
It's heavily improvisational
It's just like opera
51
One difference between newspapers and magazine is
Newspapers are written for a targeted audience
Newspapers usually have a lot less lead time than magazines
Magazines are written for a general audience
None of these
52
A newspaper only printing nice things about a movie star is an example of
Narrative bias
Visual bias
Access bias
Bad news bias
53
What is an advantage of voice tracking?
Every voice will be recorded for eternity
It's efficient. Radio stations don't have to pay as many DJs
Deceives listeners to think they DJ they hear is local
It will allow fewer DJs to get jobs
54
Which of the following is a trait of mass communication?
These organizations have gatekeepers
Usually produced by complex organizations
All of these are traits of Mass Comm
Organizations highly competitive and exist to make a profit
55
Which of these is NOT a social media site?
MySpace
Twitter
SnapChat
Amazon
56
When TV first became prominent in the 1940s, how did the movie industry react?
Started making made-for-TV movies
The movie industry has never cared about television
Embraced the TV medium and the opportunities it presented
Got scared of losing audiences and tried gimmicks like 3-D
57
What is the inverted pyramid
A new snack at Del Taco
A style of news writing that puts key info first
None of the above
A vacation destination in Egypt
58
What do music and all-news stations use to plan what they’re going to air?
Program wheel/format clock
Improvisational skills
Intuition
Flow chart
59
Which of the following is an example of mass communication?
A production of Bakersfield! the Musical
A newspaper serving Los Angeles county
A private phone call
A party e-Vlite sent to 50 friends
60
What iconic 1980s album helped pick up a slumping record industry?
Whitney Houston’s Whitney
Prince’s Purple Rain
Madonna’s Like a Prayer
Michael Jackson’s Thriller
61
Which was the first radio network?
Fox
NBC
ABC
CBS
62
Which of the following is NOT one of the 10 major divisions of the book publishing industry?
Higher Ed Texts
Audio Books
Trade Books
Meme Books
63
What is payola?
When TV pays radio
When radio pays TV
Illegal practice of record companies paying DJs to play records
A fun word for payday
64
Media are changing in all of the following ways EXCEPT....
User-generated content is now part of media
Stories are becoming more like a conversation than a lecture
Audiences are becoming segmented
Audiences have less control over the content they receive
65
What did Emile Berliner (competitor of Thomas Edison) invent?
Phonograph
Telephone
Gramophone
Miami Sound Machine
66
True or False: It's okay to make up quotes for a news story if you know your source well
False
True
67
FM radio signals sound better but AM radio signals...
are more meaningful
travel farther
have better programming
are easier to fine
68
How did the rise of television in the 1950s affect radio?
Led to the development of radio formats (Top 40, etc.)
Caused radio to rely heavily on sound recordings
All of these answers are correct
It took many live performers away from radio
69
What is the common trait found in most successful students?
Natural intelligence
Luck
Grit
good looks
70
Which TV news journalist is famous for his nightly sign off “And that’s the way it is”?
Dan Rather
Walter Cronkite
Fred Friendly
Edward R. Murrow
71
1. True or false: In the digital age anyone can become a mass communicator?
True
False
72
Which of the following is a reason a press release may wind up being thrown out/not used?
It's too dull/long-winded
It's too useless or confusing
All of these are reasons
It's too self-serving
73
According to a survey we discussed, what has been a rationale for file sharing music without paying for it?
All of these
Music was too expensive before; companies charged too much
I’m not hurting anybody; I download things I wouldn't buy
All info on the Internet--including music-- should be free.
74
True or False: Advertising focuses on public perception while PR aims to increase sales.
False
True
75
What is a book publisher’s main source of income?
Money from social media campaigns
Money from book sales and subsidiary rights
Money from marketing events
Money from books optioned for films
76
Who invented the Kinetoscope?
William Dickson
Thomas Edison
Eldridge Johnson
Emile Berliner
77
What did journalists Edward R. Murrow and Fred Friendly accomplish on “See it Now” in 1954?
They got President Nixon impeached
They discredited Senator Joseph McCarthy
They won an Academy Award
They earned record revenue for CBS
78
What is one way to know if a news site is credible?
Your friends think it is
It has an about page that explains its mission, ownership
Your parents think it is
It comes through on your social media
79
Websites determine ad rates based o the number of user page....
clicks
widgets
ticks
wicks
80
What does the TV rating pictured mean?
No one over the age of 14 is allowed to watch.
Suitable children under 14
Unsuitable for children under 14 dialog, sexuality, violence
You have to watch for 14 minutes or you'll get sued.
81
Radio stations owned by department stores in the 1920s produced programming that....
was non-offensive, non-political entertainment
all of these answers are correct
catered specifically to women
Featured opera and classical music
82
Early radio was largely owned by...
Companies like Sears
Stations
Local communities
Networks like ABC
83
Independent movies of the early 1900s were the first to do what?
Hit the big screen
Capitalize on star power
Take artistic risks
Get extra financing
84
Which of the following are ways that companies make money online?
They sell specialized content
Both answers 1 and 2 are correct
None of these are correct
They sell ads and/or merchandise
85
In radio, what is the biggest form of user-generated content?
Apps
Podcasting
Social media
Blogs
86
All of these are content categories of magazine publishing, EXCEPT
Public Relations
Business or trade
All of these are actually content categories
General Consumer
87
Which of the following ad sales bring in the most money for radio stations?
Ads by local businesses targeted to local area
Sale of time on network programs to national advertisers
Ads from digital radio
National spot advertising
88
As of 2018, how much time does the average American spend looking at all screen devices (TV, phone, laptop, etc) daily?
11 hours
4 hours
30 hours
1 hour
89
Which is NOT a major department of a book publisher?
Production
General Administration
Editorial
Registration
90
A negative effect of social media is...
It can slow workplace or classroom productivity
It's distracting
All of these
It can lead to the spread of misinformation quickly
