stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Unit #1 Flashcards | StudBud
Explore
/
Unit #1
Unit #1
20 terms
·
StudBud Administration
·
633 plays
Review for Unit #1
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Tim Hortons having an online ad, Roll up the Rim contest and a commercial on TV is:
Convergence
Synergy
Cross Marketing
Cross Promotion
2
Disney acquiring Marvel Comics is an example of Cross Marketing.
False
True
3
A movie is protected by a patent.
False
True
4
A toy in a Happy Meal from McDonalds is an example of:
Product Tie-In
Convergence
Cross Promotion
Synergy
5
When there is a limited supply of a product but high demand:
Price will stay the same
The company will stop selling the product
Price of the product will decrease
Price of the product will increase
6
In general, sports fans are more loyal than entertainment fans.
True
False
7
When there is a high supply of a product and low demand for it ...
The price of the product will decrease
I have no idea!
The price of the product will increase
The price will not change
8
Lebron James giving his approval of/to Nike is an example of:
Sponsorhip
Target Market
Synergy
Endorsement
9
The person who revolutionized Sports Marketing is:
Bill Veeck
Bill Cosby
Bill Vector
Bill Vecks
10
What are the 4 elements of Promotion?
Advertising Public Relation Personal Selling Sales Promotion
Advertising, Personal Selling, Posters, Public Relations
Personal Selling, Advertising, Sales Promotion, Billboards
Billboards, Social Media, Advertising, Personal Selling
11
What was the major form of promotion in the late 1800's and early 1900's?
Posters
Newspapers
All of the above
Word of Mouth
12
What are the 4 Ps of the Marketing Mix?
product, position, price, placement
position, place, pattern, promotion
product, price, place, position
price, product, place, promotion
13
A limited partner has unlimited liability.
True
False
14
The entertainment industry makes more money from sponsorships.
False
True
15
The Scotiabank Center is an example of:
Sponsorship
Cross Promotion
Endorsement
Synergy
16
What are the three types of Intellectual Property?
Trademark, Patent, Property
Patent, Copyright, Property
Copyright, Patent, Trademark
Copyright, Trademark, Property
17
What type of business ownership do you have the ability to buy shares/stock in?
Sole Proprietorship
Corporation
Limited Partnership
Partnership
18
What type of Intellectual Property Right would you use to protect a logo?
I don't need to protect it!
Patent
Copyright
Trademark
19
Kanye West appearing on the Ellen show is an example of Cross Marketing.
False
True
20
Producing and distributing copyrighted goods is an example of:
Piracy
Bootlegging
Cross Promotion
Patent
