Behind the Scenes: Technical Skills Necessary for career in Marketing Flashcards

1

Most marketing information systems include a customer relationship management component.

2

Inventory control is important to minimize __________

3

Ethos the Greek word for

4

Pathos is the appeal that relies on?

5

Skills that are useful in other industries are

6

Logos is greek for

7

The third step in the consumer decision making process is:

8

A ____________ is a persuasive technique in which advertisers use celebrities.

Behind the Scenes: Technical Skills Necessary for career in Marketing