Chapter 1 Intro to Marketing

Another name for marketing research ____.

Action that is done for someone.

By persuading people to buy goods and services, marketing________.

Communicating with potential customers in an effort to influence their behavior

Which sentence identifies the correct relationship between advertising and marketing.

something that is necessary for survival

something a person desires but can live without

Which of the following is an example of a good?

A company's profit is the ___ during a specific time period.

Concept, cause, issue, image, or personality

The process of identifying existing or potential customers as B2C or B2B is......

The plan for using product, price, place, and promotion to market a specific product or group of products its.....

Which of these is an example of selling?

Determining which products a business should offer to meet customer needs

A department store decides to offer its own credit terms at low interest rates is an example of _______ .

Analyzing the potential of different marketplaces in order to create strategies to target a specific market

A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of__.

good, service, idea

Which of the following is NOT a benefit of marketing...

The four P's of markeing include....

Which of the following statements about marketing is not true?

Which of the following decisions is included in promoting a product?

gathering and analyzing information about markets, customers, industry trends, and competition

Handling the activities involved in getting products from the producers to the customers.