An example of a specific market segment is

females between the ages of 14 and 18

Which of the following is an example of prestige pricing?

charging high prices for a status product

includes the delivering products to consumers

Which of the following is an example of publicity

being featured on the evening news

can categorize market segments by age, gender, or race

Which of the following led to growth in the sports and entertainment industry?

an increased standard of living and discretionary income

the % of total shares of a product related to the whole

Four components of an effective advertisement are

attraction, interest, desire, action

Which of the following is true regarding markup?

markup must cover operating expenses and allow for a profit

Which of the following is an example of psychological pricing?

pricing merchandise at $49.99 instead of $50

Which of the following is not an accurate statement regarding supply and demand?

When demand decreases, a business will increase its prices

Which of the following does not demonstrate the emotional value of sports

catching the latest baseball scores while watching the news

Businesses that follow the marketing concept

will focus on satisfying customer needs

the process of making customers aware of a product

Which of the following statements is not true?

The first televised sports spectacular was a baseball game

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Sports and Entertainment Marketing Review

50 termsStudBud Administration130 plays

This final review quizzes student knowledge about Sports and Entertainment Marketing.

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Questions 50

Answers

1
The location of a pro sports team is determined by
the FCC
the fans
the NCAA
the league
2
Personal selling provides
delivery of information specifically for the customer
an opportunity to adjust the offer to fit the customer
all of the above
direct contact between the customer and the salesperson
3
An example of a specific market segment is
the entire population of a country
all women worldwide
females between the ages of 14 and 18
none of the above
4
Which of the following is an example of prestige pricing?
charging high prices for a status product
charging wealthy customers higher prices
negotiating prices at a "flee market"
selling a football jersey for $9.99
5
Distribution
is a core marketing standard
is a type of promotion
all of the above
includes the delivering products to consumers
6
Channels of distribution members could include
all of the above
media
event promotors
facilities
7
Primary data may be collected through
government reports
surveys and observations
both b and c
business publications
8
Which of the following is an example of publicity
helping a customer find an item in a sporting goods store
buying advertising space in a newspaper
being featured on the evening news
offering a coupon for free popcorn at the movie theater
9
Demographics
refers to interests, values, and emotional responses
can categorize market segments by age, gender, or race
refer to the frequency use of a product
consider different parts of the country
10
Which of the following is not an example of the product mix?
product line
brand
packaging
distribution channels
11
Penetration pricing is
a low price strategy
used to discourage competition
all of the above
used to attract a large share of the market early
12
Which of the following led to growth in the sports and entertainment industry?
none of the above
less competition among sports and entertainment businesses
an increased standard of living and discretionary income
rising gasoline prices
13
The major goal of promotion is to
all of the above
maintain customer loyalty
increase saless
educate potential customers
14
Why would making an in-concert film be a good distribution strategy?
built in audience
low production costs
potential for profits
all of the above
15
All of the following are demographics except
price
income
age
marital status
16
Sporting events are particularly attractive to television networks because
all of the above
they have an existing fan base
they take place in an existing venue
they are played in well-lit areas
17
Market Share
refers to customers in a particular part of the country
is the total number of people in a particular age group
the % of total shares of a product related to the whole
is a group of consumers who share similar characteristics
18
A professional sports team decides to move to another city. This decision is part of
market information management
channel management
market planning
product managemetn
19
The bottom line for maintaining successful marketing relationships is
increased market share
product quality
customer satisfaction
profit
20
Which of the following is not a stage of brand recognition
rejection
preference
introduction
recognition
21
Entertainment marketers can receive instant feedback through
the Internet
Twitter
All of the above
Facebook
22
Four components of an effective advertisement are
sports figures, Internet, desire, action
Selling, publicity, sales promotions, special offers
creativity, reach, frequency, media
attraction, interest, desire, action
23
Purchasing a $30 T-shirt after your favorite team wins the championship is an example of a
unsought purchase
rational purchase
emotional purchase
patronage purchase
24
Which of the following allows consumers to negotiate prices?
flexible pricing policy
promotional pricing
psychological pricing
one-price policy
25
Which of the following marketing mix elements makes consumers aware of products and events?
product
promotion
distribution
price
26
The primary focus of marketing is
promoting products and services
satisfying customer needs
improving brand recognition
maximizing profit
27
Which of the following is true regarding markup?
markup does not take into account the profit objective
markup is not affected by operating expenses
markup must cover operating expenses and allow for a profit
none of the above
28
Television transmission of sporting events is
difficult because their is no existing fan base
not attractive to TV networks
set in an exisiting venue
illegal
29
Which of the following is an example of psychological pricing?
charging high prices for status products
using bait and switch pricing tactics
pricing merchandise at $49.99 instead of $50
charging wealthy customers higher prices
30
Which of the following is not an accurate statement regarding supply and demand?
When demand decreases, a business will increase its prices
When demand increase, prices increase
The equilibrium point is where supply meets demand
When supply of a product increases, prices tend to fall
31
All of the following factors are important to the success of sports marketing except
timing
new opportunities
celebrities
gross impressions
32
Which of the following is an element of distribution?
selecting a host city for a soccer tournament
selling tickets to a concert ticket
shipping tvs to an electronics retailer
all of the above
33
Product extension include
warranties
related products
instructional videos
all of the above
34
Gross impression can
take place on a television show
involve the # of times a product is related to an athlete
include company logos on sports apparel
all of the above
35
Which of the following is an example of a sales promotion?
an email containing a coupon
both a and c
sponsorship of a sports competition
a limited-time discount
36
Public relations focuses on
creating a positive image
writing newsworthy articiles
providing discounts
developing advertisements
37
Which of the following can be considered entertainment?
performing arts
participating in sports
shopping for food
changing the oil in the family vehicle
38
What are some alternatives to traditional movie distribution?
digital and satellite
trade shows
theaters
reels
39
Which of the following does not demonstrate the emotional value of sports
buying season tickets each year
catching the latest baseball scores while watching the news
taking a vacation to watch the Olympics
purchasing a jersey displaying your favorite team
40
Businesses that follow the marketing concept
will focus on satisfying customer needs
will face little competition
will experience high productivity
will always be profitable
41
Publicity is different from advertising because it
can be positive or negative
is free
all of the above
cannot be controlled by the business or event
42
Polo and Chaps, which are Ralph Lauren brands, are examples of
prestige pricing
promotional pricing
psychological pricing
price lines
43
Examples of trade sales promotions include all of the following except
point-of-purchase displays
a trade allowance
coupons
a trade contest
44
When your decide to attend a concert instead of a football game, the football games becomes a
economic gain
economic alternative
lost purchase
opportunity cost
45
The peak of Maslow's hierarchy of needs pyramid represents
physiological needs
self-acualization
rational purchases
self-esteem needs
46
Maintaining & improving a product or service so that it meets the customers needs and wants is
channel management
product/service management
financing
selling
47
Promotion is
the exchange of a product for another item of value
part of product/service management
the process of making customers aware of a product
a deceptive practice
48
Which of the following statements is not true?
Television is considered a mature distribution medium?
The first televised sports spectacular was a baseball game
Technology enables marketers to receive instant feedback
all of the above are true?
49
Which of the following practices is restricted by law?
price discrimination
bait and switch
price fixing
all of the above
50
The term "knockoff" can be used to describe
a boxing match
form of entertainment
none of the above
a pirated, illegal copy

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