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Ivy Tech (part 2) Flashcards | StudBud
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Ivy Tech (part 2)
Ivy Tech (part 2)
16 terms
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StudBud Administration
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updated December 2021
Flashcards
16 cards
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Questions
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Answers
1
Strategy of charging the highest possible price for a product during the introduction stage of its life cycle
price skimming
penetration pricing
profit pricing
sample pricing
2
______ refers to how quickly an asset can be turned into cash.
velocity
accessibility
liquidity
fundability
3
The Arizona Jean Co. brand of jeans, owned by JC Penney, is a(n) ______ brand.
Generic
national
Private or store
individual
4
Which of the following represents long-term debt financing for a corporation?
factoring
corporate bonds
commericial paper
trade credit
5
The hierarchy of human needs was developed by
Maslow
Herzberg
Taylor
Schrute
6
The process of shipping flowers from California to Indiana gives _____ utility to flowers.
possession
place
form
time
7
The 4 elements of the marketing mix are
markets, goods, pricing, transportation
product, buyers, sellers, price
product, price, distribution, promotion
product, price, merchandising, promotion
8
A market segment toward which a company directs its marketing effort is called a
target market
marketing group
marketing sample
consumer market
9
A business prepares a ________ which reports profit or loss over a specified period of time.
income statement
statement of cash flows
bank statement
balance sheet
10
Pepsi Co offers soda, chips, oatmeal, hummus, and other food products. These products are referred to as Pepsi Co's...
product line
marketing mix
product mix
product life cycle
11
Borrowing money that will be used for more than one year is called
recurred financing
equity capital
trade credit
long-term financing
12
A business allows employees to work anytime they choose, Monday through Saturday so long as they work 40 hours
part-time
flex-share
job sharing
flextime
13
Which financial ratio measures a firm's ability to pay its debts?
return on sales
current ratio
inventory turnover
balance ratio
14
Students aspiring to be business leaders in the global marketplace should do all of the followign except
only consider the American way of business culture
travel, read, and learn about foreign cultures
study foreign languages
take global business courses
15
Costs that depend on the number of units produced are called
variable costs
markup
fixed costs
operational expenses
16
A(n) _______ occurs when a corporation sells common stock to the general public for the first time.
primary public offering (PPO)
over the counter (OTC) market
initial public offering (IPO)
securities exchange