BUSN 101 Midterm Exam Review Chapter 15

A retailer is an organization that sells to ultimate consumers.

Name a distribution system: all marketing functions at the retail level are managed by manufacturers

Name the marketing utility: a retail grocer may cut or trim meat

Name the marketing utility: local coffee shop displayed granola bars right by the register

Which of the following is NOT a channel of distribution?

A storage warehouse is used used to gather and redistribute products.

Name a distribution system: members are bound to cooperate through contractual agreements

___________ stores products for a relatively long time.

Name a distribution system: the firms are linked electronically to provide the most efficient movement of information

Name the marketing utility: agent left his business card with the customer for any follow-up questions or issues

Name the marketing utility: an agent delivered the machine to the customer and installed it free of charge

_______ serve mostly small retailers with a limited assortment of products.

Which is not a distribution strategy that marketers use?

Name the marketing utility: local coffee shop posted an ad on Instagram about new supply of the granola bars

Name a distribution system: all organizations in the channel are owned by one firm 

Logistics and distribution are 2 terms that can be used interchangeably talking about product transportation

It is much more expensive to hire intermediaries to perform tasks such as transporting, storing, selling, advertising.

Name the marketing utility: a retail store displays Christmas ornaments on December 1st

_________ solicit orders from retailers and have the merchandise shipped directly from a producer to a buyer.

_______ furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.

A channel of distribution consists of intermediaries that join together to transport goods from consumers to producers.

A wholesaler is a marketing intermediary that sells to organizations and individuals, but not to final consumers.

Which is not a form of logistics?

_______ are independently owned firms that take title to the goods they handle.