SEM I Unit 4 review

Where does SpongeBob Live??

A lottery system is a fair way of selling tickets to school alumni when the demand for tickets

The Asheville Symphony raises prices 30%. Ticket sales slow down. This is an example of:

Out of the box promotions

Ticket prices for the World Series go up, but the games still sell out. This is an example of ______ demand.

Prices for the NCAA Championship Game are up 25 percent over last year. The game still sells out. Demand is

If you're a spectator, an advantage of ticket bundling is:

Which of the following selling options would a team most likely use to reach current season ticket holders?

Which of the following is an intangible benefit of purchasing an expensive watch?

You create a sales script: "Would you like to save money on office supplies?". This approach is called:

How can sport/event marketers establish positive relationships with their customers?

When writing a script for a sales presentation, use language that is

A customer's opinion of the value of a sport/event product is based on:

If you're a sport/event marketer, an advantage of ticket bundling is:

When prices go up or down, the change can affect how much of the product customers purchase. This is the concept of

The additional cost of paying for parking and buying food, drinks, and concert t-shirts is part of the overall:

When planning a ticket campaign, why is it important to allow customers to buy online?

Which of the following is a company focused pricing objective for sport/event products, such as Air Jordans?

In pre-call planning, a salesperson should focus on learning about the

The purpose of providing hospitality experiences at sports/events is to:

To attract visitors at times of the year when demand is low, an amusement park will:

Which of the following is an example of a hospitality option that is offered to select spectators or fans?

Yield management is a way concert promoters deal with pricing issues when they want to make money but have

To develop long-term relationships with fans, professional teams should

When you ask "How will my customers receive this sales promotion", which outside-the-box promotion step are you doing?

What was The Lion King originally going to be called

Which is a step in the sales presentation process salespeople should prepare in advance?

Which pricing strategy, often used for new products, sets prices lower than that of competitors?

Sales promotions are a major part of sport/event marketing because:

Where was the 2022 Super Bowl?