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Persuasive Techniques
Persuasive Techniques
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Identifying Persuasive Techniques
Flashcards
15 cards
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Questions
15
Answers
1
Using the opinion of a highly regarded person in the field to support an idea or product
statistics
anecdote
superlative language
expert opinion
2
__________ refers to how visual elements have been arranged.
background
contrast
focal point
composition
3
_________ is about marketing the company as a whole, rather than one specific product.
promoting
campaigning
branding
generalising
4
Uses facts, statistics, and reasoning to support a product or cause
facts
statistics
expert opinion
evidence
5
What is the purpose of advertisements?
manipulate
persuade
impart information
convince
6
What camera shot is used in this advertisement?
wide
close up
extreme close up
long
7
Urges you to do or believe something because everyone else does
persuasive
testimonial
bandwagon
repetition
8
Using words or images that make the audience feel (emotionally) strongly about a cause
generalisation appeal
logical appeal
emotive languag
emotional
9
Reiterating facts, phrases, and information for emphasis
repetition
rule of three
alliteration
rhetorical questions
10
What persuasive device is the advertisement below using?
focal point
colour
juxtaposition
contrast
11
What persuasive technique is this advertisement using?
superlative language
alliteration
inclusive language
rhetorical question
12
When someone (usually famous) has experience with the product, cause, or concept supports it
expert opinion
celebrity endorsement
bandwagon
celebrity bandwagon
13
What is an extended form of advertising?
branding
consumerism
campaigning
contrasting
14
What persuasive device does this advertisement use?
emotive language
inclusive language
modal verbs
adjectives
15
What camera angle is used in this advertisement?
low
high
vertical
oblique
