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Media Terms Flashcards | StudBud
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Media Terms
Media Terms
32 terms
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1
Any thought, idea, or information, prepared in a form suitable for transmission by any means
Medium
Motive
Message
Media
2
Short and striking or memorable phrases that come to be directly associated with a given product or cause.
Logo
Headline
Slogans
Colour
3
Which Persuasive Media Strategy best fits?
Appealing adjectives
Name calling
Cartoons / cute characters
Plainfolk
4
Which Persuasive Media Strategy best fits?
Repetition
Name-calling
Claims of novelty or newness
Bandwagon
5
Which Persuasive Media Strategy best fits?
Product placement
Testimonials
Bandwagon
Humour
6
Which Persuasive Media Strategy best fits?
Repetition
Sex appeal
Emotional appeal
Plain folks
7
Which Persuasive Media Strategy best fits?
Bandwagon
Shock appeal
Repetition
Cartoons / cute characters
8
Mass Media
is when media methods are used to communicate to thousands of people at the same time
True
False
9
Motive:
reason for doing something (i.e.: to make money, change opinion, etc.)
True
False
10
Which Persuasive Media Strategy best fits?
Emotional appeal
Appealing adjectives
Stereotypes
“Snob” appeal
11
Images associated with the product or cause being advertised. Can be very direct/literal or symbolic in nature.
Visuals
Colour
Slogans
Headline
12
Which Persuasive Media Strategy best fits?
Shock appeal
Claims of novelty or newness
Humour
Testimonials
13
Which Persuasive Media Strategy best fits?
Emotional appeal
Appealing adjectives
Facts & figures
Facts and figures
14
The heading, title or caption of a newspaper article. Usually very attention-grabbing.
Headline
Colour
Slogans
Visuals
15
Which Persuasive Media Strategy best fits?
Celebrity endorsement
Shock appeal
Plain folks
Repetition
16
Which Persuasive Media Strategy best fits?
Stereotypes
Product placement
Testimonials
Claims of novelty or newness
17
Demand attentions, generates interest or communicates emotion.
Slogans
Caption
Font style and size
Colour
18
Which Persuasive Media Strategy best fits?
Claims of novelty or newness
Subliminal message
Emotional appeal
Name-calling
19
Which Persuasive Media Strategy best fits?
Subliminal message
Celebrity endorsement
Humour
Name-calling
20
Which Persuasive Media Strategy best fits?
Bandwagon
Humour
Plain folks
Emotional appeal
21
Which Persuasive Media Strategy best fits?
Humor
Plainfolk
Facts and Figures
Snob appeal
22
Which Persuasive Media Strategy best fits?
Logo
Plain folks
Humour
Facts and figures
23
Which Persuasive Media Strategy best fits?
Name-calling
Repetition
Celebrity endorsement
Facts and figures
24
Which Persuasive Media Strategy best fits?
Cartoons / cute characters
Propaganda
Subliminal message
Claims of novelty or newness
25
Which Persuasive Media Strategy best fits?
Sex appeal
Stereotypes
Bandwagon
Appealing adjectives
26
Which Persuasive Media Strategy best fits?
Emotional appeal
Repetition
Facts and figures
Name-calling
27
Which Persuasive Media Strategy best fits?
Plain folks
Snob appeal
Repetition
Emotional appeal
28
Which Persuasive Media Strategy best fits?
Name-calling
Shock appeal
Stereotypes
Bandwagon
29
Which Persuasive Media Strategy best fits?
“Snob” appeal
Propaganda
Plain folks
Slogans
30
Which Persuasive Media Strategy best fits?
Cartoons / cute characters
Bandwagon
Appealing adjectives
Celebrity endorsement
31
Which Persuasive Media Strategy best fits?
Plain folks
Repetition
Humour
Shock appeal
32
Caption
- an identifying symbol used to advertise and promote an organization, event, product or service.
True
False