Strength, Weakness, Opportunity and Threat

ITM WEEK 1B Flashcards

1

Concepts to the Marketplace:

2

Where buyers and sellers communicate and exchange goods for money.

3

It is a state of felt deprivation of some basic satisfaction.

4

What are the assessment types in ITM?

5

Process of planning, pricing, promotion & distribution of product & services to satisfy customer & achieve Org. goals

6

The Marketing Mix: 4P’s

7

How many assessments are there in Introduction to Marketing module?

8

The aim of this module is to introduce students to the concept of

9

SWOT stands for

10

These are wants for specific products that are backed by an ability and willingness to buy them.

11

What are the student-centered learning hours?

ITM WEEK 1B