10/27 Writing Workshop

Which rhetorical strategy is an appeal to logic and reason?

“3 out of 4 people surveyed said that they prefer our brand to any other.”

“Look at this cute, pathetic stray kitty — consider adopting a rescued dog instead of buying one from a breeder.”

“Everyone has children. Therefore, everyone needs to think about the schooling of his or her children.”

If an ad is using a lot of facts, percentages, and/or graphs, it's probably an appeal to...

“I am famed professional basketball player, Steph Curry, and I endorse this type of sports drink.”

“Dentists all over the world are telling their patients the same things. You must floss regularly.”

“If you don’t purchase this life insurance, and something happens to you, how will your family survive?”

Which rhetorical strategy is an appeal to authority and credibility?

If an ad is trying to motivate you with fear, desire, empathy, or hunger, it's probably an appeal to...

If an ad has a celebrity in it, somebody in a uniform, or professional-looking people, it's probably an appeal to...

Which rhetoricl strategy tries to stir up an EMOTIONAL response?