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TOR 428 Social Media Marketing in Tourism Review Part 1 Flashcards | StudBud
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TOR 428 Social Media Marketing in Tourism Review Part 1
TOR 428 Social Media Marketing in Tourism Review Part 1
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Final Test LinkedIn YouTube
Flashcards
21 cards
F
Practice quiz
P
Host live
L
Questions
21
Answers
1
The "YouTube Category(ies)" Travel Searches focus on:
Attractions/Points of Interest
Destinations
all of them are true
General Travel Ideas
2
The following is true about LinkedIn
only the first is not correct
is used to connect with all Professionals
Is used for Employed Professionals only
allows access to professional groups
3
Desktop and Mobile users of YouTube
Most Desktop users watch during the evening
Watch travel videos at the same time
Most Mobile Users watch Travel videos in the evening
4
YouTube is
Informational
Entertaining
Educational
all are true
5
A type of information that you will NOT see on LinkedIn includes
How to find a Job
A Joke about a business
Top Paying Jobs in Tourism
6
Generated Content Videos
More Community than brand
Generate equal content
More Brand than Community
7
Linkedin is not recommended for
Students to connect with industry professionals
Businesses to promote their products
8
Travelers are 18x more likely to watch videos about
Entertainment
Video Games
Shopping
Restaurants
9
Nearly half of all Travel Videos are being viewed
During the day
3:00 pm to 10:00 pm
10:00 pm to 2:00am
10
Of all of the categories, the Most Popular Searches on YouTube are
Destination Names
General Travel Information
Attraction Names
11
The following applies to LinkedIn
Will not actually provide job information
Will recommend jobs that apply to your skills
12
Travel Search Activity on YouTube peaks in
October
September
July
August
13
When you are Connected with a friend on LInkedIN
Both answers are true
That person becomes a part of your Network
Exposes you to others that they have connected with.
14
The highest LinkedIn Profile Strength
All Star
Expert
Advanced
15
"Congratulate Gordon Orr for 6 years at Tourism Windsor Essex Pelee Island"
You would never see this type of information on LinkedIn
This is a notification common from LinkedIn
16
If you want to actually speak with a professional on LinkedIn
Direct Message on the free account
You must request to be "friended"
You must first request a connection
17
LinkedIn Endorsements refers to
Advertisements
When a person recommends a business to others
a Person acknowledges another person's skill.
18
LinkedIn can generate Notifications
False
True
19
Travel Inquiries from Youtubers
Looking for information themselves
Both are correct
Searches are for specific brands
20
Travellers on YouTube
Spending more time watching videos than ever before
Have not really changed in popularity in the last few years
less than what they should be
21
Instead of "Friends", LinkedIn provides
Referrals
Followers
Connections
