what are extra volume (product plus)?

An extra quantity of the product is oﬀered at the same price

A connection built over time that leads to repeat purchases

You point out which of these responses belong to types of advertising SENDER:

manufacturer, collective, retailer

What does mean Price cut on the shelf?

Consumer gets an immediate discount when buying the product

Distribution of free or very low cost samples

Which of these phrases is the correct one, -Marketing communications is:

"promotion" part of the "marketing mix" or the "four Ps“.

analysis strengths ,opportunities, weaknesses and threats.

what is SELECTIVE vs. GENERIC message?

promotion of specific brand vs. whole product category

Brand personality and liking it should have:

human characteristics,like loving, trustworthy.

how consumers definet the brand in comparison to competitors

studbud

comunication marketing-concepts

14 termsStudBud Administration39 plays

Concepts topics 1-5

Flashcards14 cardsFPractice quizPHost liveL

Questions 14

Answers

1
what are extra volume (product plus)?
An extra quantity of the product is oﬀered at the same price
Contests and sweepstakes
money which is returned to the customer in the form of cash
It is an offer to refund part of the purchase price
2
Brand loyalty is:
The soul or essence of the brand
Believing the promise
The mental impression customers construct for a product
A connection built over time that leads to repeat purchases
3
You point out which of these responses belong to types of advertising SENDER:
manufacturer, collective, retailer
intermediates
company
customers
4
What does mean Price cut on the shelf?
technique that is used to entice customers to purchase
Consumer gets an immediate discount when buying the product
meant for attract the retailer’s attention on some products
techniques used to stimulate the purchase of a product
5
what is sampling?
Distribution of free or very low cost samples
Create excitement by promising “something for nothing”
used to inform or persuade
a discount if they buy a number of brand units
6
CREATIVITY-a winning marketing communication idea must be:
creative & strategic
Change actitudes,create conviction
images and emotional stimuli.
awareness, interest, recognition
7
Which of these phrases is the correct one, -Marketing communications is:
who receive the information and initiate the contact
social process by which consumers obtain what they need.
who use direct-response to sell products or services.
"promotion" part of the "marketing mix" or the "four Ps“.
8
SWOT analysis :
positive traits, conditions and good situations.
analysis strengths ,opportunities, weaknesses and threats.
a trend or development in the environment
traits, conditions, situations perceived as negative
9
¿Which of the following promotional tools is based on luck?
Contests
Sweepstakes and loZeries
Saving cards
Cash refunds
10
(Sales promotion) Consumer promotions tools are:
Chance to win a prize
Product promotions
Monetary incentives
All of the above are correct
11
what is SELECTIVE vs. GENERIC message?
company buy the products to use in its production process
provide consumers with factual
creation of goodwill for a brand
promotion of specific brand vs. whole product category
12
Brand personality and liking it should have:
Must be distinctive and familiar in terms of name, logo.
The mental impression customers construct.
human characteristics,like loving, trustworthy.
The soul or essence of the brand.
13
Marketing communication tools are:
personal selling, direct marketing
Advertasing, sales promotion
All of the above are correct
Public relations,Sponshorship
14
what is positioning?
how consumers definet the brand in comparison to competitors
Where the product has a strong feature
is identifying and profiling an audience.
is a strategy that focuses attention to product differences

comunication marketing-concepts Flashcards | StudBud