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DECA WEEK TWO Flashcards | StudBud
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DECA WEEK TWO
DECA WEEK TWO
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StudBud Administration
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Two Entrepreneurship Exams
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Most company budgets are based on
net profit
gross profit
expenses
sales
2
A small-business owner might register for trademark protection for the company's
trade secret
Computer software
logo
invention
3
A characteristic of a business's current assets that are listed on financial statements is
they are intangible
they are depreciated
they are liquid
they are fixed
4
The use of communications channels in public relations activities is an important part of
targeting customers
marketing products
advertising an image
providing information
5
Which component of the business plan requires considerable time and external research?
Market analysis
Appendices
Strategy and implementation
Executive summary
6
Which of the following often provides trade credit to businesses
Financiers
Wholesalers
Corporations
Investors
7
A primary purpose of data mining is to
stabilize sales
develop services
summarize ideas
discover relationships
8
When is the use of email an effective direct-advertising strategy?
The message appeals only to people who have computers
The message is too short for surface mailing
The message is for a small audience interested in a product
A business wants to be sure people read the message
9
What is often the best source of credit for business start-ups
Commercial banks
State or local governments
Traditional lenders
Stock market
10
Which of the following company objectives could be developed by top management:
To maintain the billing cycle
To maintain or increase market share
To improve the collection process
To hold weekly sales meetings
11
Why is it important to track the performance of a business plan?
To determine its proposed mission
To find out if products are selling
To establish an operating strategy
To provide investment information
12
Having a narrow product mix allows a company to
specialize in specific product lines
appeal to customers of various needs
produce less efficiently
mass market its products
13
Businesses often use direct advertising strategies because
reduces the need for other elements of promotional mix
they can select and reach qualified prospects
direct advertising is less expensive than other promotion
the promotional message reaches a larger group of people.
14
The effect that selling should have on customer purchase decisions is to ___ those decisions
determine
compel
personalize
influence
15
When determining its hiring needs, a business considers its financial status and its ___ needs
uniform
temporary
secondary
productivity
16
An example of an operating expense that is included in a business's income statement is
purchases
commissions
inventory
allowances
17
All of a firm's activities and how they function in relation to one another are known as
business operations.
communication goals.
desired outputs.
efficiency standards.
18
One of the main external factors that may cause a firm to change its business processes is
high operating costs
low employee morale
competition
desire for growth
19
Coca-Cola, Minute Maid frozen orange juice, and Fruitopia are all examples of Coca-Cola product
recalls
mix
items
lines
20
Which of the following is a personnel record that businesses usually maintain
Office newsletters
Job applications
Payroll stubs
Safety regulations
21
Which change in the business environment do most start-up ventures continuously monitor?
Manufacturing processes
International trends
Geography
Technology
22
A person stopping to buy a bouquet of flowers from a street vendor is making a(n) ___ decision
important
urgent
major
routine
23
How long are businesses required to keep their records?
On a seasonal basis
Varies greatly
One year
Indefinitely
24
How many exams did you do in the past week?
2
3 or more
0
1
25
Which of the following is one of the main functions of promotion in the advertising industry:
Marketing
Retailing
Persuading
Branding
26
One way that businesses can control operating expenses is to
organize inventory space
lease equipment
obtain credit
buy in small quantities