Eng II Hon: Media and Pop Culture Rhetoric

the technique of using written/spoken language to persuade; the how, not the what of a text

Statements intended to affect the readers’ feelings in order to persuade.

The repetition of a sequence of words at the beginning of clauses, lending them emphasis

Refers to the targeted recipient of the written or visual text

Interviewing methods that entrap interviewees into making statements that are damaging

The examination of a text’s subject + audience + speaker

Sensationalized to attract readers; typically not well-researched; unprofessional or unethical

Refers to the artistic choices in a written or visual text, including color, size, layout, etc.

Refers to the person, author, marketer, or company that presents the written or visual text

Statements that rely on trust (like using a celebrity, expert, or public figure) to persuade

Refers to cultural, political, geographical, and social situation in which a text is presented

Refers to the literal words and images included in a written or visual text

an interrelationship between texts to create meaning

tendency to interpret or limit evidence as confirmation of one’s existing beliefs or theories

An inclination towards one way of thinking, often with a refusal to consider other opinions

Statements that use logical arguments and facts to persuade.

The structure and/or words of the first part of sentence is reversed in the second part

Refers to the author/marketer's reason for creating and sharing the written or visual text

The repetition of the same word(s) at the ends of phrases/clauses/sentences, giving emphasis

The deliberate placement of two contrasting things side by side for comparison and emphasis

Refers to the topic of the written or visual text

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