SALEMAN-QUIZ#1-MIDTERM-041821-SET A

Effective sales management is now more often defined by how good a manager you are than how good a leader

Needs become a demand when these wants are backed up by buying power.

Technology has had a profound on almost every facet of personal selling

Sales People in 21st Century must be smart and nimble & provide technology centered solution to support the sales effort

marketers should strive to make consumers understand the true value of whatever they are offering.

McClealland Aquired theory also presupposes that these needs can be classified into a hierarchy of priority

Demand is defined as a condition wherein expectation are met.

Physiological is the first level in the hierarchy. The basic needs such as food, clothing, & sex belong in this level.

Satifiend need Defined as a condition that motivates a consumer to satisfy the unmet need.

In marketing we refer to needs by indicating the wants.

Changes in the environment can create new marketing opportunities for the organization.

Social Needs covers the need for love, friendship, and belonging.

Satisfying particular needs and wants means meeting expectations based on those particular needs and wants

For many years the dominant sales approach was Transactional Selling

The concept of satisfaction is linked to the concepts of need, want, and demand

Satisfaction is also about communication

Environmental variables are affected and changed by marketing activities

Demand is generally defined as something that is essential

Environmental forces can constrain the organization’s ability to pursue certain marketing strategies or activities.

Needs take the form of wants