Ads used to shock viewers, it is effective as the images stay with you.

When an expert provides their opinion

This is a persuasive technique of Expert Opinion.

language to do with a specific subject.

Using very descriptive and emotional words that provoke certain emotions.

•Using research, statistics or experts to promote a product

Evidence: Facts, statistics and expert opinion

Rhetorical Question is

A question which does not require an answer

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Year 8 Advertising

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Questions 14

Answers

1
•Used to emphasise a point or create humour.
Jingle
Jargon
Anecdotal Evidence
Hyperbole
2
A symbol or other small design used by an organisation.
Symbol
Jingle
Logo
Image
3
Shock tactics are
spooky elements used to persuade.
scare tactics used to make you forget the ad
sinister and creepy images used to persuade.
Ads used to shock viewers, it is effective as the images stay with you.
4
An Example of Alliteration is
Fancy Feasts
Furious Sneakers
Nice Hamburgers.
Cute Dinosaurs
5
•To gain attention, makes ad unique and memorable
Journalism
Jingle
Images
Abstract
6
When an expert provides their opinion
This is a persuasive technique of Expert Opinion.
The viewer is peruaded because the expert is a celebrity.
It is not as persuasive.
The audience is persuaded because the expert is always a scientist.
7
Jargon is
the use of exaggeration to persuade.
the use of humour to persuade.
jingles used to persuade.
language to do with a specific subject.
8
Emotive Language is
Using a lot of adverbs.
Using very figurative language to persuade.
Using neutral language in order to avoid offend.
Using very descriptive and emotional words that provoke certain emotions.
9
•Using research, statistics or experts to promote a product
Evidence: Facts, statistics and expert opinion
Facts and emotions.
Evidence: Opinions, emotions and reactions.
Opinions: Feelings, thoughts and emotions.
10
A short and striking or memorable phrase used in advertising.
Logo
Jingle
Humour
Slogan
11
•Can make the audience feel like they have something in common and can create an emotional need for the product
Humour
Relatable
Abstract
Celebrity Endorsement
12
Rhetorical Question is
A question which does not require an answer
the allegorical comparison to create persuasion
a question using the method of rhetoric
a funny question which seems obvious
13
•Using a celebrity to endorse or promote a product
Authoritative Evidence
Celebrity Expertise
Celebrity Endorsement
Expert Opinion
14
•Catchy song or tune that is repeated and easily remembered.
Chorus
Soundtrack
Jingle
Tune

Year 8 Advertising Flashcards | StudBud