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Combined Marketing Chapter 17 Promotional Concepts and Strategies: Round #1 Flashcards | StudBud
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Combined Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
Combined Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
32 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
32 cards
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Questions
32
Answers
1
American Eagle emails their customers with details about an upcoming sale
Direct Marketing
Personal Selling
Advertising
Sales Promotion
2
Manufactures use the _____ concept by directing promotions at consumers to increase demand.
consumer concept
customer concept
push concept
pull concept
3
For PR a local restaurant provides 1/2 price meals for front line workers this is targeted to
the general public
none of these
customers
employees
4
Manufacturers use the _______ concept to get retailers to purchase their products.
customer concept
pull concept
push concept
consumer concept
5
Businesses have the least control over which type of promotion?
direct marketing
advertising
publicity
personal selling
6
Ford buys a 15-second spot on local radio stations to introduce a new car
advertising
personal selling
public relations
sales promotion
7
Low-cost items given away free to customers with a purchase
promotion
premiums
publicity
incentives
8
Special price discount that is given as an incentive to wholesalers and retailers?
sweepstake
promotional allowance
promotional tie-in
rebate
9
Cheez-its offers a $1.00 off coupon this is an example of
advertising
public relations
sales promotion
personal selling
10
Trade promotions would be considered business-to-business. (B2B)
False
True
11
Having a Coca-Cola product on "Dancing with the Stars" is considered
physical placement
cola placement
product placement
item placement
12
____________ is used to create a favorable image for business?
Institutional Promotion
Public Relations Adviser
Promotion
Advertising
13
STLToday writes an article about a food drive Francis Howell is holding to benefit families in need
public relations
sales promotion
personal selling
advertising
14
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
promotion
promotional mix
advertising
incentive
15
An advantage of publicity is that its costs are lower than other forms of promotion
True
False
16
A pre-written story about a company, etc., that is sent to the media
institutional promotion
news/press release
publicity
advertising
17
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional tie-in
promotional relations
promotional escape
promotional mix
18
PoP stands for
Point of Preview
Point of Purchase
Point of Payment
Point of Promotion
19
Amazon awarding points to buyers is considered an "online loyalty" program
False
True
20
Direct marketing is conducted by _________
all are correct
mail
e-marketing
social media
21
Publicity is ___________
costly
newsworthy
expensive
free
22
Personal selling is one of the least expensive forms of promotion
False
True
23
For PR Dierbergs offers tuition reimbursement for their managers this is benefits
the General Public
employees
none of these
customers
24
Contests require
"no skill"
and Sweepstakes require
a "skill"
True
False
25
Combination of different types of promotion
product promotion
public relations
promotional mix
direct marketing
26
Businesses use _________ to convince consumers to buy their goods & services
Institutional Promotion
Product Promotion
Trade Promotion
None of these
27
Point of purchase displays are found near the cash register.
True
False
28
Trade shows are events that businesses can showcase their products to retailers and wholesalers
False
True
29
Michael calls all of his previous clients to ask if they are interested in a new product
Advertising
Personal Selling
Sales Promotion
Direct Marketing
30
Marketing program that rewards customers by offering incentives for repeat purchases
reputation marketing
loyalty marketing
goodwill marketing
client marketing
31
Products earned & given through contests or as sweepstakes
premiums
incentives
promotional tie-ins
publicity
32
The public relations department
issues news releases
creates favorable image
handles damage control
all are correct
