TriMark Marketing Exam

To understand what your customers needs and their motivations

How many sections of the email hiearchy are there?

It's a one size fits all strategy

how a brand delivers its message and drives action to achieve a goal

Ask yourself:What do your competitors lack? What unique offering do they provide your desired audience? when doing _____

Which is not a type of ad?

Pinterest is primarily made up of ___ users.

__ demand with conversion-focused tactics. Deepen consideration&drive users to take the next step

What stage of production is the most important?

___ is a consistent way of speaking about your brand and communicating its message with your audience.

How long should the CTA be?

Linked In is primarily used for ___ marketing

SITE TRAFFIC - CUSTOMER LIST - LEAD LIST - PAGE FOLLOWERS

You should consider the deskot and mobile versions of an email?

___ search gives fast, measurable results.

____ increases organic traffic

“Brand is the image people have of your company or product."

What type of content is found on twitter?

An email or a sequence of emails sent to a group of contacts when triggered by a specific event.

__ leads to stay top of mind, deepen product/service education,overcome objections,earn trust,assist customer

Your ____ should focus on one central message. This is not the same as a mission statement.

SITE TRAFFIC - CUSTOMER LISTS - INSTANT FORM OPENERS - VIDEO VIEWERS-SOCIAL FOLLOWERS & ENGAGEMENT

defines the overall consumer experience with a company

What is the most popular social media platform?

“A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct"

Testing different versions of an email to see which changes may best resonate with your audience

How long does production typically take?

___ marketing discipline focused on growing visibility in organic (non-paid) search engine results.

What TWO areas are essential to deciding if the customer will open an email?

DEMOGRAPHICS - LIFE STAGE - PAGE FOLLOWERS - INTERESTS - OCCUPATIONS

__ refers to sponsored, paid advertising on social media channels,intent of reaching targeted audiences after following

___ billion people use social media

____ set of tactics to rank for different keywords or control/influence the results.

Encourage happy customers to____ for the brand, ultimately driving new high-quality leads into the funnel.

You can have up to __ headlines in an Ad

What should you NOT do when writing a blog?

___ search is typically the primary source of website traffic

Each ad description can have a max of ___ characters

Trimark is know for...

What is the first step of content writing?

Non-automated email campaign to maintain consistent communication with your audience through relevant, timely content

What app was the second most downloaded in 2021?

Turn prospect into sale,consideration to making the decision to buy,reinforce/affirm that positive decision & maintain

Drive discovery&awareness. Generate demand for product/service. Educate on need. Fill funnel with qualified prospects.

There is a right way to write content

The goal of a _____ is to shape your audience’s perceptions of your brand in order to drive an action.