OVERVIEW IN MARKETING

Decisions on how much to charge for goods and services in order to have a profit.

An essential part of any business.

The person who uses a product, whether they are the one's or not who purchased the product.

It focuses on how to fulfill the needs of the customers without affecting the environment.

a combination of factors that can be controlled by a company to influence consumers to purchase

Strategies deal with communicating about the product to the potential customers.

Getting information about customers, trends, and competing products.

Marketing Consists of _______, Developing, and ______ Profitable Customers.

An era of Marketing where the marketing department takes control.

Providing customers with the goods and services that they want.

How many concepts are there in Marketing?

A name, term, design, symbol, or any feature that identifies one seller's product is distinct.

The process of deciding how to get goods to customer's hands.

The concept where customers tend to buy high quality products disregarding the price of it.

This concept focuses on how to make money.

In this era, everything was about the price, not the quality of the product or customer needs.

It was the time where hand created products are available with only limited supply.

A trade of values between two parties.

The willingness and the ability to purchase a good or service.

Obtaining, maintaining, and improving a product in response to market opportunities

It builds profit through Customer Loyalty and Satisfaction.

It is an act of obtaining a desired product by offering something in return.

The process of grouping a market into smaller subgroups based on similar characteristics.

Consists of all the potential customers sharing a particular need or want.

A social process where individuals or groups obtain what are the needs and wants of the market.

These are desires for specific satisfaction of the deeper needs of a person.

Bonus Question: Who is the Father of Marketing?