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Entrepreneurship Obj. 4.0 Review Flashcards | StudBud
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Entrepreneurship Obj. 4.0 Review
Entrepreneurship Obj. 4.0 Review
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1
The product mix that a business decides to offer customers helps to project the business's
unique image.
service style.
sales goals.
display themes.
2
If your company cannot fulfill its USP, it will
go bankrupt.
spend more money.
lose credibility.
gain business
3
Which of the following products would likely use an exclusive distribution pattern
a sild necktie
A decorating magazine
A large piece of farm machinery
A gallon of milk
4
A channel task should be performed by the channel member who
has the most money
performs its best
has the least money
wants to perform it
5
Which of the following is a reason why managers develop company objectives:
To forecast sales potential
To communicate with employees
To solve operating problems
To identify business purpose
6
A hairstylist cutting a client's hair is an example of a __________ distribution channel.
producer to wholesaler to consumer
producer to agent to consumer
producer to consumer
Retailers must spend more money
7
Before identifying your company's USP, ask yourself if
you already have one without realizing it.
you can afford the advertising costs.
you really need one to be successful.
here are any successful ones you can
8
Managers use the broad objectives they develop for a business as the basis for setting
recruitment quotas.
benefit levels.
salary ranges.
performance targets.
9
Which of the following is a characteristic of pure services:
Does not include a tangible product
Uses plain, inexpensive packaging
Does not include product guarantees
Most often uses product-bundling strategies
10
A large car mfr purchases materials that it will use to create parts for cars. The car mfr is a
wholesaler
agent
industrial user
retailer
11
Marketers determine distribution intensity so they can achieve
perfect market balance
ideal market exposure
complete market coverage
total market saturation
12
Which of the following is an example of a company's using brand extension:
Coca-Cola adding Caffeine-Free Diet Coke
Kroger adding Blue Bell ice cream to its frozen food section
Winn-Dixie installing an ATM machine in its stores
Tyson packaging smaller portions of chicken for the elderly
13
Marketers often condense USPs into short slogans because
all work team members must memorize them.
customers tend to remember just one thing from an advrtsmt.
a successful USP is always very short.
cannot be product differentiation through any other means.
14
When a business expands its product mix, its goal is to appeal to
existing market segments using more promotion.
select market segments using less promotion.
fewer market segments with fewer product options
more market segments with a wider variety of options.
15
To guard your USP from competitors, you should
print it in a foreign language
make it difficult to understand.
repeat it as much as possible.
avoid letting it become public
16
A bus. that emphasizes a product's envirmtl friendliness is positioning the pdt by focusing on
competition.
attributes.
reliability.
price.
17
Which of the following should be included in a marketing plan's executive summary:
A description of the target market(s)
A SWOT analysis chart
The names and numbers of marketing team members
The organization's mission statement
18
What distribution channel is most often used to distribute consumer goods?
Producer to agent to wholesaler to retailer to consumer
Producer to retailer to consumer
Producer to consumer
Producer to wholesaler to retailer to consumer
19
An effective mission statement should effectively reflect the business's
touch points.
core values.
specific goals
ethics policies.
20
One way for a business to expand its product mix is by
increasing sales quotas.
monitoring its products' life cycles.
acquiring another company.
analyzing product width decisions.
21
Which of the following factors helps a business to determine its product mix:
Seasonal goods and convenience goods
Merchandise breadth and depth
Size and target market
Staple goods and regular goods
22
Which of the following is a benefit of channels of distribution:
Producers must spend more money.
We spend more time looking for products we want.
We can more easily obtain products from all over the world.
Retailers must spend more money
23
Channel members should share an equal commitment to the product's
Price
Name
Packaging
Quality
24
When a bus. emphasizes a product's degree of excellence, it is positioning the product by its
market.
competition.
skill.
quality.
25
When a business offers a service that saves time for a customer, its benefit to the customer is
price.
consistency.
quantity.
convenience.
