Digital Marketing Week 3

Market penetration refers to a growth strategy which is selling into existing markets with existing products.

The main focus of the BBC or Washington Post website is in which category?

The correct order for domain components for https://www.smartinsights.com/digital-marketing-strategy/ is

Marketing efficiency is a term used for doing the right thing.

Web usability = approach to website design intended to accommodate website usage using different browsers & settings

Which of the following is a legal issue from the digital marketing macro-environment?

A visualisation of multichannel buyer behaviour showing use of different media and touchpoints to achieve goals is a

Environment scanning is the process of continuously monitoring and analysing events in an organisation’s environment

A market size assessment to understand the potential online reach against impressions among other things is called

The digital marketing benefit involving interactivity with web users, e.g through polls, is known as the _ benefit

_ analysis is a technique for strategic review focusing on assessment of the potential returns for different e-commerce

Question 8:Which of these best describes to the question ‘How do we get there’ within a planning process?

Which of the following can influence customer channel choice? Select all which apply.

Which of these is not a part of FAMGA?

SMART stands for: Specific, Measurable, Actionable, Relevant and Tangible.

Globalisation is an example of which macro-environment factor?

The digital environment is disruptive, volatile and highly susceptible to change.

According to Chaffey & Smith (2017), which is NOT a key performance indicator for review of an online presence?

Psychographics refer to

Which of these is not on list of concepts that can positively or negatively influence consumers to engage with digital?

Customer beliefs, attitudes and intentions form, shape and influence shopping behaviour. Select all applicable variables

_ media refers to communications including using a company blog, company social network site, company own community and

Kotler's stages in the buying process are awareness; interest; evaluation; trial; and adoption

Developing strategic agility means a digital marketing business can respond well to which of the following?

Search terms of four or more keywords are called

Which of these relates to conducting market analysis, focus on competitive rivalry & develop clear market entry strategy

_ is aimed at increasing awareness of a brand using public relations via publisher & influencer websites & social media

Broad forces affecting all organisations in the marketplace, including social, technological, other influences are

The five competitive forces do NOT include:

Technology trigger, trough of disillusionment & slope of enlightenment are all stages within the  _____    model.