Stanwood-SEM Unit 4 Promotion and Licensing in Sports & Entertainment Marketing

Question 1

Communication used by a company to inform, persuade, or remind people about its products.

Accepted Answer

product promotion

Question 2

When the period of copyright protection has ended the creative work enters the:

Accepted Answer

Public Domain

Question 3

A device that legally identifies ownership of a registered brand or trade name:

Accepted Answer

trademark

Question 4

Form of communication through which one industry relies on another to promote its product.

Accepted Answer

cross promotion

Question 5

The Chinese Company _______ is being Accused of information technology Theft

Accepted Answer

Huawei

Question 6

Lunchboxes were an early example of

Accepted Answer

product licensing

Question 7

The most recognizable Deleb (Dead Celebrity) of all time

Accepted Answer

Albert Einstein

Question 8

Intellectual property is best described as:

Accepted Answer

Unique work protected by copyright.

Question 9

Activities that promote the positive image of the company/ its products to the public.

Accepted Answer

public relations

Question 10

This is the free mention of a product or company in the media

Accepted Answer

publicity

Question 11

Disney changed the Twilight Zone Tower of Terror ride to The Guardians of the Galaxy. Why?

Accepted Answer

Disney paid for the Twighlight Zone I.P. but owns Guardians of the Galaxy

Question 12

Each of these company's Intellectual property was aquired by Disney as a "mini Disney" except for:

Accepted Answer

NBC Universal

Question 13

A bill introduced to expand the law and enforce fighting online trafficking & copyrighted I.P

Accepted Answer

The Stop Online Piracy Act

Question 14

Brands spend over $45 million on this type of advertising in James Bond movies:

Accepted Answer

product placement

Question 15

Examples of Naming/Founding Sponsors of the Hartford Yardgoats

Accepted Answer

The Hartford, Dunkin' Donuts, Travelers

Question 16

He was the CEO of Walt Disney who negotiated the purchase of LucasFilm:

Accepted Answer

Robert Iger

Question 17

Gatorade is owned by:

Accepted Answer

Pepsi Cola

Question 18

Underwriting/supporting an event to gain positive association for the brand with the event:

Accepted Answer

sponsorship

Question 19

He became the largest single shareholder of the Walt Disney Company when he sold Pixar Studios:

Accepted Answer

Steve Jobs

Question 20

An unregistered trademark used to promote or brand physical goods

Accepted Answer

TM

Question 21

A paid endorser is _________________________ the product if it is changed.

Accepted Answer

required to continue using

Question 22

The Cape-Cod Baseball League relies on regional __________________ in order to generate over 80% of its revenue.

Accepted Answer

Sponsorships

Question 23

This is the format used for promotion, such as broadcast, print, outdoor or electronic.

Accepted Answer

media

Question 24

This celebrity endorses 75 percent of all basketball shoes sold in the U.S.:

Accepted Answer

Michael Jordan

Question 25

How much did the Walt Disney Company pay for all Star Wars related intellectual property?

Accepted Answer

$ 4 billion

Question 26

The owners of Gatorade paid this to be an official marketing partner of the NFL:

Accepted Answer

$100 Million

Question 27

What is the most important tactic to remember when responding to negative publicity?

Accepted Answer

tell the truth

Question 28

The use of merchandise as promotional tools to generate income and promote the movie:

Accepted Answer

product tie-in

Question 29

This is the legal protection of a creator’s intellectual property or products such as a written work:

Accepted Answer

copyright

Question 30

When it comes to endorsements, consumers:

Accepted Answer

consumers tend to believe celebrities.

Question 31

The below company most likely conducts what type of business in the marketplace?

Accepted Answer

Provides services

Question 32

The term given to the theft of any copyrighted material; music, movies, and software:

Accepted Answer

piracy

Question 33

Books that have passed into the public domain are:

Accepted Answer

essentially free books

Question 34

A trademark registration may remain in force:

Accepted Answer

indefinitely

Question 35

A copyright is valid for the life of the owner plus _________

Accepted Answer

70 years

Question 36

How many characters are officially listed in the Star Wars universe?

Accepted Answer

17,000

Question 37

Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.

Accepted Answer

Star Wars

Question 38

When selecting an endorser, the business does NOT want:

Accepted Answer

A celebrity who is nearing retirement.

Question 39

This is the specific programing or publication selected for the advertising message:

Accepted Answer

vehicle

Question 40

Endorsements are a ________ _______ , not a form of sponsorship.

Accepted Answer

Promotional Tool

Stanwood-SEM Unit 4 Promotion and Licensing in Sports & Entertainment Marketing

Questions 40

Stanwood-SEM Unit 4 Promotion and Licensing in Sports & Entertainment Marketing

Questions 40