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26/27 Apr BM0600 Lecture 1 Overview of Marketing Part 1 Flashcards | StudBud
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26/27 Apr BM0600 Lecture 1 Overview of Marketing Part 1
26/27 Apr BM0600 Lecture 1 Overview of Marketing Part 1
8 terms
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StudBud Administration
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47 plays
Week 2 - after lecture 1
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
What are the goals of marketing?
Keep and grow current customers by delivering satisfaction
Attract new customers by promising superior value
All of the above
2
There are 5 core marketing concepts in marketing.
True
False
3
Core concept 2: Market offerings are combinations of products, services, information, or experiences offered to a market
False
True
4
Demand is Wants + Buying Power.
True
False
5
You should not avoid Marketing Myopia.
True
False
6
Which of the following does NOT create customer value?
Give buyer the facts
Offer products that perform
Give consumers more than they expect
Avoid realistic pricing
7
Core concept 4 is value and satisfaction.
False
True
8
Which of the following is not a physical need?
Clothing
Food
Self-expression
Safety
