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SEMI 1.01-1.05 Flashcards | StudBud
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SEMI 1.01-1.05
SEMI 1.01-1.05
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SEMI 1.01-1.05 Test Prep
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Questions
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Answers
1
One characteristic of event marketing involves promoting and selling a(n)
tangible product
nonperishable item
physical appeal
unique experience
2
Which mktng activities involves responsibility for a sport organization's licensing activities
Public relations
Merchandising
Sales
Community relations
3
A brand
The impressions and exper. assoc w/ a co., good or service
Describes how product will directly offer a user a solution
Is buildings or places where sports and events occur
Is a product’s ability to withstand being stored
4
Your parents buying you a cell phone so that they can stay in contact with you is considered
An invasion of privacy
A need
A feature of the cell phone
A benefit of the cell phone
5
Which of the following statements regarding direct-mail marketing campaigns is true
They should contain detailed data
They are highly cost-efficient
They should include a call to action
They are easy to track
6
When a pro football team is established in a community, the economic impact might result in
increased job creation and more consumer spending.
more tourism, lower tax rates, and high interest rates
business closures, job layoffs, and high inflation rates.
higher tax rates & fewer financial investment opportunities
7
You are in charge of advertising. Which of the following would be your responsibility
Buying commercial time on television
Taking ticket orders
Conducting test drives
Researching the target audience
8
The NCAA and the Professional Golfers'Association are examples of
sanctioning bodies
trade associations
labor unions
professional societies
9
The core benefits to customers who purchase sport products include entertainment, health, and
independence
promotion
achievement
adaptability
10
Salespeople can usesport/event motivators to encourage people to purch. a good using all except
Samples
Endorsements
Laisse-faire attitudes
Testimonials
11
Perishability refers to
The degree of excellence of a good or service
A product that gives consumers limited use of a good
A product’s ability to withstand being stored
A prod’s ability to be seen apart from its provider
12
A characteristic of an event is that it is produced and consumed
during planned intervals
at the same time
by the same group of people
in unemotional ways
13
A feature
an actual part or physical characteristic of a product
gives consumers limited use of a good for a period of time
involves repairing or changing a good
how a product will directly offer a user a solution
14
When a phone customer's order includes detailed info about the order, the salesperson should
tell the customer to order in person
write down the information
refer the customer to the manager
remember what the customer is saying
15
Which of the following is an example of marketing the sport event:
delivering exercise bikes to retailers
selling food products to a concession stand
distributing information about a NASCAR race
holding a race for a charitable organization
16
Aunique characteristic of the sport industry is that it seeks to attract markets that
have no other interests
have consumers with artistic talent
demand mostly tangible products
include spectators and participants
17
Which of the following help create the excitement &enthusiasm that make the games what they are
team owners
trainers
spectators
coaches
18
Promoting&selling an intangble prod. that is immed. consumed &cant beresold is char of ___ mktg
mass
event
target
direct
19
Aperson responsible for matching up corps w/ events that reach theirtarget mrkt has a career in
hospitality
sponsorship management
sales promotion
advertising sales
20
Which mktng acts involves writing press releases & organizing news conferences for a sport org
Media relations
Advertising
Community relations
Promotions
21
The $ from the sales tax, parking fees, etc collected from of a concert is an example of ____
fiscal impact
total impact
direct impact
indirect impact
22
Wrigley Field has a rep as one of the best places towatch a baseball game. This is called brand
image extension
image
loyalty
awareness
23
Professional sports teams benefit their surrounding community by
attracting tourist dollars.
hiring handlers to make sure athletes behave.
making seat licenses available to season ticket holders.
endorsing local political candidates.
24
The group of consumers that a company desires to have as customers
Is generality
Is the venue
Is the target market
Is separability
25
One of the main differences between pro & amateur athletes is that for pros the game is often
their occupation
closed to the public
free of charge
played for enjoyment
