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Persuasion Techniques Pt. 1 Flashcards | StudBud
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Persuasion Techniques Pt. 1
Persuasion Techniques Pt. 1
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Pathos Plain Folks Testimonials Glittering Generalities
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Examples of Pathos include:
Both of these
Appeals to a person's emotions
Facts and statistics
None of these
2
What is known as a "Call to emotion"?
An ad that tells you nothing about the product.
A celebrity endorsement of a product or idea.
Using people that are "just like you" to advertise.
Pathos
3
Is this a example of pathos?
False
True
4
True or False: Testimonials use famous people
true
false
5
Is this a example of pathos?
False
True
6
An example of Testimonial is...
The Girl Scouts selling cookies door to door.
The local bag boy suggesting BubbleYum Bubblegum.
A babysitter suggesting Pampers diapers for a baby.
Britney Spears suggesting people use Cover Girl makeup.
7
True or False: This image is using the Plain Folks technique.
True
False
8
What is an example of a testimonial?
Justin Beiber says, "Beats headphones are the best!"
A Wendy's ad describing their fries as salty, crunchy, and delicious.
An animal shelter asking for donations.
A family shopping at Target.
9
An example of a Call to Emotion (Pathos) could be:
A commercial listing all of good things about Lay's chips.
A commercial starring Lebron James
A commercial asking for donations for starving children.
A commercial showing two grandparents jogging.
10
Does this picture below show
Glittering Generalities?
yes
no
I don't know
maybe
11
What is a Testimonial?
Using people "just like you" to advertise.
A call to emotion.
An ad that tells you nothing about the product.
A celebrity endorsement of a product or idea.
12
An example of Plain Folks might be...
A pic of a turtle caught in a net with the message "Save the turtles!"
A famous Youtube influencer advertising some shoes.
A poster describing a water park as "Exhilarating," " Radical," and "Fun."
A commercial showing a dad struggling to wake up his kids for school.
13
What are Glittering Generalities?
A celebrity endorsement of a product or idea.
A call to emotion.
Ad ad that tells you nothing about the product.
Using people that are "just like you" to advertise.
14
How does the Plain Folks persuasion technique work?
An ad that tells you nothing about the product.
Using people that are "just like you" to advertise.
A celebrity endorsement of a product or idea.
A call to emotion.
15
An example of Glittering Generalities might be...
A young boy learning to ride a bike for the first time.
A poster with scenice mountains that says "Colgate" in the corner.
A Cardi B commercial about deodorant.
An ad for an amusement park showing people laughing and having a good time.
