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Lori & Kalaycian's Marketing Concepts Quiz! Flashcards | StudBud
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Lori & Kalaycian's Marketing Concepts Quiz!
Lori & Kalaycian's Marketing Concepts Quiz!
10 terms
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StudBud Administration
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12 plays
This quiz has been set to test how well you paid attention to Lori and Kalaycian's presentation.
Flashcards
10 cards
F
Practice quiz
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Host live
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Questions
10
Answers
1
The Production Concept was most prominent in the 1950s
False
True
2
In what era was the Selling Concept most prominent?
1930s
1910s
1830s
Early 2000s
3
Which is best?
Juici Patties
Mother's
Tastees
None, I don't eat patty because I'm not Jamaican
4
Which Marketing Concept is the most commonly utilized today?
Product Concept
Societial Concept
Production Concept
Selling Concept
5
Which does the Societal Concept NOT cover?
Distributors
Company
Consumers
Human Welfare
6
"Company's requirement" is a part of the Societal Concept.
True
False
7
The Product and Production Concepts are the ONLY concepts prone to Marketing Myopia.
True
False
8
Which is not a product of Tastees?
Soups
Pastries & Sweets
Snacks
Patties
9
The Production Concept is continually making improvements on products.
True
False
10
Which Marketing philosophy is Tastees Patties currently using?
Production Concept
Selling Concept
Product Concept
Societal Marketing Concept
