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Campaign game Flashcards | StudBud
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Campaign game
Campaign game
25 terms
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Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
Which persuasive technique relies on credibility and trust?
Pathos
Ethos
Bandwagon
Logos
2
What is the purpose of a brand logo in an ad?
To replace the product name
To confuse customers
To identify the company
To add humor
3
What is the hidden message in an ad that says, "Feel unstoppable with out new shoes"?
The shoes boost confidence
The shoes are eco-friendly
The shoes are heavy
The shoes are expensive
4
If an ad uses bright, bold colors and fast-paced music, what emotion is it likely trying to evoke.
Excitement
Calmness
Sadness
Boredom
5
What sound does a cat make?
Woof
Moo
Meow
Quack
6
What effect do soothing colors like blue and green usually have in an ad?
Cause confusion
Create excitement
Induce calmness
Make viewers hungry
7
What is the primary purpose of an ad campaign?
To entertain
To persuade
To inform
To critique
8
What can analyzing the language of an ad reveal?
The ad's creator
The ad's persuasive strategy
THe brand's origin
The product's price
9
Which technique involves associating a product with a positive idea or concept?
Glittering Generality
BandWagon
Testimonial
Fear appeal
10
What is the purpose of using mnemonic device in analyzing ads?
To distract from the message
To remember key points
To confuse viewers
To exaggerate the product
11
What persuasive technique appeals to emotions?
Pathos
Kairos
Logos
Ethos
12
Which of these is NOT a typical feature of a print and?
Text
Visuals
Slogan
Audio
13
What color is the sky on a clear, sunny day?
Red
purple
Blue
Green
14
What does a testimonial in an ad typically feature?
A celebrity or regular person sharing their experience
An unrelated story
A historical fact
A humorous sketch
15
What type of ad is most likely to use statistics and facts?
Celebrity endorsement
Emotional appeal
Logical appeal
Nostalgia
16
Which technique uses statistics to convince the audience?
Logos
Ethos
Pathos
Kairos
17
What technique is used when an ad repeats a catchy phrase multiple times?
Testimonial
Plain Folks
Repetition
Bandwagon
18
Why might an ad uses nostalgic imagery?
To show modernity
To creat a sense of familiarity
To confuse the audience
To portray innovation
19
Why might an ad uses humor?
To distract viewers
To scare customers
To confuse the message
To make the product memorable
20
What emotion does a commercial featuring a happy family usually target?
Happiness
Sadness
Fear
Anger
21
What is it called when an ad compares two products to show one is better?
Emotional Appeal
Storytelling
Scarcity
Comparison Advertising
22
Which technique is used when a celebrity endorses a product?
Ethos
Logos
Plain Folks
Pathos
23
What does 'brand loyalty' mean?
Sticking to one brand
Trying multiple brands
Complaining about brands
Ignoring all brands
24
What does the term "call to action" mean in advertising?
An instruction to the audience to do something
A background story
An appeal to emotons
A random slogan
25
What does the term " target audience" mean in advertising?
The General public
Random individuals
People from all age groups
A specific group advertisers aim to reach
