Management Chapter 12

when competition for customers became more intense during the sales era, businesses began to

Hard sell tactic were characteristic of the sales era.

In a seller's market . . .

Which is the BEST example of ownership utility?

How does marketing MOST benefit consumers?

the final step in the marketing process is . . .

When US soldiers came home from WW2, they influenced the marketing of products by . . .

CRM stands for . . .

Snowblower sold in areas where there is a longer cold season is an example of . . .

the middle players in a distribution channel are sometimes called

One of the main functions of marketing is to . . .

when did businesses switch focus to place emphasis on pleasing customers after the sale?

the process of surveying the marketing environment to assess external strengths and weaknesses

When needs are satisfied, ____ is created.

During the marketing era, demand for goods expanded more quickly than production.

The most visible part of the mkt mix, which can be very expensive

when we interview for a job, we are marketing ourselves.

Marketing has evolved over which general eras?

___ shifts, like age, gender, ethnicity, marital status can signal opportunities for businesses

in the age of identity theft, customers feel marketers are violating their privacy when they __

Which of the following is characteristic of a business-to-business market?

customer loyalty prog focuses on learning about customers and creating one-on-one interactions

The era when companies believed that a good product would sell itself ran from the . . .

form utility refers to ____

When performing an analysis of management expertise, manufacturing, & execution of the 4 Ps

the first step in the marketing process is to . . .